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Tuition GBP 18,500 (Tuition (Year)) — International students; GBP 12,000 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Deadline 31 August 2026
Delivery On-campus
Location Bath, United Kingdom
Language English

Program Overview

The Marketing at University of Bath is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 7
  5. Tuition: GBP 18,500 (Tuition (Year)) — International students; GBP 12,000 (Tuition (Year)) — EU/EEA students
  6. Location: Bath, United Kingdom

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Marketing and Society
  2. Consumer Psychology
  3. Marketing to Businesses and Organisations
  4. Strategic Brand Management Independent Research
  5. Strategic Marketing
  6. Strategic Brand Management
  7. Advanced Advertising Theory
  8. E-Marketing
  9. International Marketing Across Cultures
  10. Research Methods for Marketing
  11. Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Admission Requirements

Academic Requirements

Overview
  • You should hold a good degree (2:1 or above or its international equivalent) with significant business/ management content including marketing. Alternatively you may apply if you have marketing work experience and a degree in business or management.
  • This programme is open to graduates who currently have little or no business experience.

Entry Requirements for International students

Please see the International Office website for details of entry requirements based on qualifications from your country.

In addition, all non-native speakers of English are required to have passed an English language test as follows:

  • IELTS with a grade of at least 7.0 overall and no less than 6.5 for any of the four parts (listening, reading, writing, speaking);

If English is not your first language but you have completed the whole of your undergraduate studies in the UK, you are exempt from IELTS requirements.

English Proficiency: IELTS 7 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 18,500 (Tuition (Year)) — International students; GBP 12,000 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 18,500 (Tuition (Year)) — International students; GBP 12,000 (Tuition (Year)) — EU/EEA students

IELTS requirement: 7

Financial Aid & Scholarships

Contact University of Bath directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About University of Bath

University of Bath logo

University of Bath

Bath, United Kingdom

University of Bath is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

University Profile
Application Information
  • Application Deadline 31 August 2026
  • Start Date 2017-10-01
  • Language English
  • Duration 12 months
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