Program Overview
The Marketing Research at Michigan State University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Research programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Location: East Lansing, United States, United States
Career Opportunities
Graduates of the Marketing Research programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Research for Decision Making
- Consumer Insights
- Advanced Marketing Research
- Marketing Technology and Analytics
- Consulting Practicum in Marketing
- Marketing Research Strategy and Analysis
- Emerging Topics in Business
Admission Requirements
Academic Requirements
To be considered for admission to the Master of Science degree in Marketing Research, an applicant must:
- Submit to the Department of Marketing a completed application for graduate study that is available online from the Office of Admissions.
- Have a bachelor\xc2\x92s degree from a recognized educational institution.
- Have a grade-point average of at least 3.00 in the last two years of undergraduate work.
- Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted.
- Have some marketing or research experience.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.
Application Deadline
Please contact the university for application deadline information.
About Michigan State University
Michigan State University
East Lansing, United States
Michigan State University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Language English
- Duration 24 months