Marketing Research

A standardized test score (GMAT or GRE) will not be used as the sole criterion for determining an applicant\xc2\x92s admission to the MSMR program. The admission decision is made based on the totality of information listed below:

1. An undergraduate grade point average (GPA) greater than 3.25 on a 4-point scale (as calculated by Graduate Admissions) is indicative of an applicant who is likely to be successful in the program. The GPA calculated by the Graduate School is based on the last 60 hours of the undergraduate program. A graduate GPA is used when it is 3.0 or above and based on at least 24 hours.
2. Either the GMAT or the GRE will be considered for the admission decision. On both the GMAT and GRE, both quantitative and verbal component percentiles above the 50th percentile are indicative of an applicant who can be successful in the program. A GMAT combined score of 580 or above is indicative of an applicant who is likely to be successful in the program. There is no commonly accepted conversion from GRE to GMAT for combined scores. The algorithm provided by the Educational Testing Service (ETS) is used to estimate the likely GMAT combined score for student who have submitted GRE score to be considered for admission. The midpoint of the confidence interval is assumed to be an estimator for a likely GMAT combined score. The results from 1 and 2 above are combined to create an index. The index is created by multiplying the GPA by 200 and adding the GMAT combined score (or the estimate based on GRE scores.) An index score of 1200 or greater is indicative of an applicant who is likely to be successful in the program.
3. International applicants must submit official scores of measures designed to demonstrate English language proficiency. English language proficiency is indicative of an applicant who is likely to be successful in the program. The MSMR program\xc2\x92s objective is to have all students qualified to be able to perform as Graduate Teaching Assistants and/or Graduate Research Assistants. The MSMR program requires a minimum of 550 on the paper-based TOEFL, a score of at least 213 on the computer-based TOEFL, a minimum score of 40 on the TSE, a minimum score of 6.5 on the IELTS, or a minimum TOEFL iBT total score of 79 with section scores of at least 22 for the writing section, 23 for the speaking section, 20 for the reading section, and 16 for the listening section. International students who do not meet program requirements may be asked to provide additional information to demonstrate English language proficiency.
4. Grades in specific undergraduate business and non-business courses (math, accounting, economics, statistics, for example).
5. Educational objectives and passion for marketing research, as well as quality of written expression of the 200 word application essay or the personal statement.
6. Letters of recommendation from three persons familiar with the applicant\xc2\x92s work ethic as evidenced in academic background or work experience.
7. A personal interview in person or by telephone.
8. General and specific program accreditation status of degree-granting institution.
9. Professional work experience.
10. Professional certification or licensure.