Master of Arts in Digital Marketing Communication
University of Malta
Information last verified July 2026
Program Overview
If your job involves online marketing communications and you wish to improve your skills, this executive course is for you. It will be delivered in three blocks over ten months, during extended weekends. You will learn practical skills typically sought by industry, undertake a research-based dissertation on a related topic of your choice and may also benefit from placements within online gambling firms.By the end of the course, you should better understand how to:Integrate digital communication activities. Provide timely data about consumer development. Track consumer behaviour using critical data. Apply concepts and skills pertaining to digital marketing communications.Seek a sustainable competitive advantage in the marketplace. Develop marketing activities via objectives, planning and strategy considerations.The knowledge-base and acquired skills will make you better qualified for industry in general and online gambling in particular. If your job involves online marketing communications and you wish to improve your skills, this executive course is for you. It will be delivered in three blocks over ten months, during extended weekends. You will learn practical skills typically sought by industry, undertake a research-based dissertation on a related topic of your choice and may also benefit from placements within online gambling firms. Develop marketing activities via objectives, planning and strategy considerations. The knowledge-base and acquired skills will make you better qualified for industry in general and online gambling in particular.
Career Opportunities
The knowledge-base and skills that you will have acquired as a graduate will make you a qualified and sought-after employee able to work in the gaming industry. This industry is currently utilising high-powered predictive modelling techniques to map their development and increase their reach, and as such become a beneficial learning environment. However, you will also be able to transfer your acquired knowledge and skills to other businesses and local industry should the need develop. If you would like to further your studies, you will be able to pursue a doctorate degree with the University of Malta or with a foreign institution abroad.
Program Curriculum
Year 1 Semester 1 Compulsory Units (All students must register for this/these unit/s) CRC5610 Marketing and Marketing Communications 5 ECTS CRC5611 Online Consumer & Organisational Buying Behaviour 5 ECTS CRC5612 Ethics, Law and Sustainability in the Marketplace 5 ECTS CRC5613 Branding and Digital Story Telling 5 ECTS Semester 2 Compulsory Units (All students must register for this/these unit/s) CRC5620 Marketing Research and Data Analytics 10 ECTS CRC5621 Digital Marketing Communication 10 ECTS Summer Period Compulsory Units (All students must register for this/these unit/s) CRC5614 Project in Digital Marketing Communication 10 ECTS Year 2 Semester 1 Compulsory Units (All students must register for this/these unit/s) CRC5622 Customer Relationship Management 5 ECTS CRC5623 Strategic Direction 5 ECTS CRC5700 Dissertation 30 ECTS This programme of study is governed by the General Regulations for University Postgraduate Awards, 2021 and by the Bye-Laws for the award of the Degree of Master of Arts in Digital Marketing Communication - M.A. - under the auspices of the Faculty of Media and Knowledge Sciences.
Admission Requirements
Applicants must be in possession of: Refer to the list of country-specific qualifications A first cycle degree in Communication Studies or Management or in another area of study which the Faculty Board considers as appropriate, awarded by the University of Malta or any other higher education institution recognised by Senate. Applicants in possession of a degree classified with Third Class Honours or Category III may also be admitted provided they satisfy the Faculty Board that they are in possession of other qualifications, or relevant work experience, obtained following their first cycle degree. All applicants shall demonstrate relevant work experience in marketing communication and/or digital marketing communication which the Faculty Board considers as appropriate. Notes and any other requirements All applicants shall be required to submit with their application a letter giving their motivation for applying for this Course, and shall further be required to attend for an interview to assess their suitability to follow the Course with profit. The admission of applicants may be made conditional on the result of the interview conducted for the purpose. You are viewing the entry requirements for International applicants. Switch to Local qualifications. You can submit your application online . The deadlines for submission of applications vary according to the intake and courses. We encourage all international applicants to submit their applications as soon as possible. This is especially important if you require a visa to travel and eventually stay in Malta. You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage . Access more information about our admission process and English language requirements . The University of Malta has student accommodation on campus called Campus Hub. Campus Hub is just a 2-minute walk from the main campus. For more information, visit the accommodation website . Our dedicated
Tuition & Financial Information
Tuition Fee
€9,500 (Non-EU)
About University of Malta
University of Malta
Msida, Malta
TheUniversity of Malta(Maltese:L-Università ta' Malta;UM; formerlyUOM) is apublic research universityin the towns ofMsidaandValletta, Malta. It serves as theflagshipandnational universityof...
University Profile- Start Date October
- Language English
- Duration 2 years
- Credits 90
