MBA - Master of Business Administration

Course Structure

1. Year 1Managing Human Performance \x96 Your studies cover the different perspectives of cultural management and organisational design. You will give consideration to how change, innovation and the leadership role are influenced by the development of human resources.Managing Customer Value \x96 You will analyse the evolution of marketing as a business discipline, both nationally and globally. You will also examine managing customer relationships within Business to Business (B2B) and Business to Consumer (B2C) environments, and the processes and procedures used to measure customer lifetime value.Managing for Business Excellence \x96 In this unit you will analyse the strategic role of operations management within an enterprise, the role and issues associated with the implementation of technology and the systematic nature of, and need for, effective operations design.Financial Analysis and Management \x96 The management accounting unit covers: the theories of income measurement and asset evaluation; the techniques involved in the interpretation of accounting data; cash-flows and profit flows; costs relevant to decision making; the management of finance and techniques of capital investment appraisal; the uses of accounting for performance measurement; and developments in cost theory.Contemporary Issues in the International Environment \x96 In this unit you examine the context of global business activity and the political economy, looking at the extent to which these processes impact upon an organisation.
2. Year 2Corporate Business Strategy in an International Context \x96 You will investigate different strategic management theories and how they can be used to understand competitive strategy thinking. Your studies will include in-depth examinations of the business models of a number of leading businesses. Areas studied will include knowledge network, resource/capability based view, international strategy, economic growth analysis (using CGI database), and alliances.Strategy Implementation \x96 In this unit you will identify the distinctions between business, corporate and functional level strategies and the relationship between these in global, international and multi-domestic organisations. Your studies also cover the theoretical aspects of performance management, strategy implementation in different sectors and the social role of the firm \x96 shareholders vs. stakeholders.Organisation Renewal and Change \x96 This unit concentrates on global innovation networks and their role on the innovatory capacity of organisations. Topics covered include: the role of corporate entrepreneurs; how to develop cultures which promote innovatory activity; the mechanisms required for innovation; and the role of external sources in innovation.Reflection on the MBA Journey - This unit underpins the programme, drawing a focus on your personal and professional development from the beginning of the journey through to the end. You will be introduced to reflective practice and taught a variety of techniques to and skills to enhance personal, leadership and professional development.Optional unitsThe optional units you select enable you to broaden your studies further or to specialise in a particular discipline. The following list is indicative of the range on offer:Applied Economic TheoryBusiness Psychology in ActionSustainable Leadership for the FutureSupply Chain PlanningInternational Brand StrategyProject Management Organisation and SystemsEmerging Technologies for the EnterpriseStrategies for PerformanceStrategic Planning and AlignmentClients and MarketsMotivating and Managing TeamsLeadership and Managing Change
3. Applied Economic Theory
4. Business Psychology in Action
5. Sustainable Leadership for the Future
6. Supply Chain Planning
7. International Brand Strategy
8. Project Management Organisation and Systems
9. Emerging Technologies for the Enterprise
10. Strategies for Performance
11. Strategic Planning and Alignment
12. Clients and Markets
13. Motivating and Managing Teams
14. Leadership and Managing Change
15. Year 3The Executive MBA Project (including Research Methods) - The project you undertake can be an enterprise project, business consultancy, or an empirical dissertation. Your project will be a combination of thorough research methods and will be a substantial piece of work of approximatley 12,000 - 15,000 words, which will address a business research issue of your choice. Through this project, you will be able to draw upon the different strands of learning throughout your studies. The project will allow you to demonstrate your mastery of management theory, techniques and practice.