Program Overview
The Strategic Marketing at Coventry University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: GBP 14,311 (Tuition (Year)) — International students; GBP 10,121 (Tuition (Year)) — EU/EEA students
- Location: Coventry, United Kingdom
Career Opportunities
Graduates of the Strategic Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- positioning and perception in marketing, and an appreciation of the way brands are developed;
- value added partnerships and mega marketing;
- power and conflict within relationships and wider marketing networks;
- expeditionary marketing and the launching of new products;
- new initiatives in marketing for the 21st century.
Admission Requirements
Academic Requirements
Tuition & Financial Information
Tuition Fee
GBP 14,311 (Tuition (Year)) — International students; GBP 10,121 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 14,311 (Tuition (Year)) — International students; GBP 10,121 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact Coventry University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Coventry University
Coventry University
Coventry, United Kingdom
Coventry University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Start Date 2017-09-25
- Language English
- Duration 12 months