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Marketing with Festival and Event Management logo
Edinburgh Napier University logo

Marketing with Festival and Event Management

Edinburgh Napier University
Information last verified July 2026
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Tuition GBP 12,620 (Tuition (Year)) — International students; GBP 6,450 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Delivery On-campus
Location Edinburgh, United Kingdom
Language English

Program Overview

The Marketing with Festival and Event Management at Edinburgh Napier University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing with Festival and Event Management programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6
  5. Tuition: GBP 12,620 (Tuition (Year)) — International students; GBP 6,450 (Tuition (Year)) — EU/EEA students
  6. Location: Edinburgh, United Kingdom

Career Opportunities

Graduates of the Marketing with Festival and Event Management programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Principles and Practice of Marketing
  2. International Business Event Management
  3. Strategic Brand Management
  4. International Festival and Event Management
  5. Research methods
  6. Dissertation
  7. Marketing Communications
  8. Consumer Behaviour
  9. Direct and Digital Marketing
  10. New Venture Planning
  11. Advertising as Cultural Discourse
  12. Global Marketing
  13. Professional Selling and Sales Strategies
  14. Managing Cultural Diversity in the Workplace

Admission Requirements

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • You will need a recognised Honours degree at 2:2 or above, or equivalent. Applicants with a background in any discipline can be eligible to join the course.
  • Applicants with a lower level of qualification such as an HNC or HND and appropriate work experience (five years in marketing or sales) will be considered for entry as Affiliate students, on an individual basis. Acceptance onto the course will be on a trial basis, and progression is dependent on results for Trimester 1 modules.
  • If English is not your first language, you will be required to provide evidence of your competence in English: for example, IELTS score of 6.0 (with no individual component score of less than 5.5), or equivalent.

English Proficiency: IELTS 6 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 12,620 (Tuition (Year)) — International students; GBP 6,450 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 12,620 (Tuition (Year)) — International students; GBP 6,450 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6

Financial Aid & Scholarships

Contact Edinburgh Napier University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Edinburgh Napier University

Edinburgh Napier University logo

Edinburgh Napier University

Edinburgh, United Kingdom

Visit the university profile page to learn more about this institution.

University Profile
Application Information
  • Start Date Sep, 2026
  • Language English
  • Duration 12 months
Apply Now
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