Program Overview
The Master of Arts in Public Relations and Advertising at Richmond the American International University in London is a rigorous postgraduate programme delivered on-campus at Richmond the American International University in London. Designed for graduates and professionals seeking advanced expertise in interdisciplinary studies, the programme develops both theoretical foundations and applied skills essential for today's competitive environment.
Spanning 12 months, students engage with cutting-edge research, industry-relevant case studies, and practical projects. Instruction is delivered in English by research-active faculty with professional expertise.
The programme culminates in a dissertation or capstone project. Graduates are well-prepared for leadership roles, research careers, and doctoral study in interdisciplinary studies.
Key Program Features
Why study MA Advertising & Public Relations?
- Gain detailed knowledge of advertising, PR, communications and digital media trends in London, home to world’s top advertising and PR organisations
- Learn from a wide range of highly experienced industry professionals (with up to 40 guest speakers over the duration of the programme), providing invaluable insights and opportunities for mentoring and support.
- Benefit from an internship in the sector of your choice with the help of our dedicated Internship Co-ordinator, extending your network and gaining valuable work experience
- Get involved in the discussion, with smaller, more intimate classes and a diverse, multicultural leaning environment
- Build a portfolio of assignments based on real-world briefs and challenges
- Capitalise on our unique partnership with Europe’s largest PR body, the PRCA – creates networking opportunities, chance to attend industry events and training
Career Opportunities
Careers & Employability
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
MA Advertising and Public Relations Career Paths
Award winning advertising agencies and PR agencies, WPP Group, Ogilvy & Mather, Saatchi & Saatchi, DDB, OMG Group, MediaCom, Edelman, Dentsu Aegis, Publicis, Mindshare, Racepoint Global, Mischief PR, TBWA, Havas Media
Further Education
IAA – International Advertising Association, Advertising Association (AA), London Business School, London School of Economics, CIM, IDM
Membership
PRCA – Public Relations and Communications Association. For detailed information please visit the website .
Optional Accredited Internships
Program Curriculum
What you will study
From the word ‘go’, the emphasis is on the practical as you’ll develop and present your creative project. You’ll be able to live and breathe advertising and PR with an optional accredited internship and mandatory research project at the end of the programme, developing your critical thinking skills and gaining invaluable working experience.
The programme also provides in-depth academic insights of the advertising and PR industries, their digital transformation and how they affect consumers and social media audiences worldwide.
Guest speakers, who are leading figures in the advertising and PR world, are invited to share their knowledge and experience with our MA students over the course, ensuring you’ll be aware of emerging industry trends. Just to give you a flavour, these are some of the guest speakers who have been featured on the programme:
- Senior Creative, BBC
- Art Director, Miramax
- Celebrity Publicist, Dundas Communications
- Director, Ogilvy
- Global Chief Strategy officer, McCann
In addition, you could have the opportunity to do some inspiring site visits to some of London’s top communications agencies.
Perfect your digital media skills and learn how advertising and PR fit into the global marketing communications mix.
In the second semester, you’ll be able to gain knowledge and skills by choosing electives from a captivating choice of topics, including Celebrities, Marketing and the Media; Entrepreneurship and Innovation Management and Political Communication.
Through our partnership with them, you’ll also have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body –enabling you to attend free networking events and participate in additional online learning.
Admission Requirements
Entry requirements
The entry requirements for the majority of our postgraduate masters degrees at Richmond are the same, regardless of your chosen study option, excluding some of our MSc level programmes
Academic Entry Requirements
UK first Degree minimum second class honours (2.2) US Degree with a minimum CGPA of between 2.5 and 3.0 or international equivalent
English Language Entry Requirements
IELTS: 6.5 overall with 6.0 in each of the four components For tests taken before 21 January 2026: TOEFL iBT: 92 overall with 21 in Listening, 22 in Reading, 21 in Writing, 23 in Speaking. For tests taken on or after 21 January 2026: TOEFL iBT: 5.0 overall with 4.5 in each component. Pearson Test of English: 65 overall with 60 in each of the four components Cambridge: 176 overall with 169 in each of the four components
Tuition & Financial Information
Tuition Fee
GBP 12,000/year (international)
Fees & funding
Postgraduate tuition fees for students starting their programme this academic year can be found in the table below.
Programme Fees (Per Year) UK EU / INT / US Fall 2025 / Spring 2026 Fall 2025 / Spring 2026 MA Programmes (per year) £12,500 £18,500
( Hint: Scroll left & right to view the full table)
For more information visit our Tuition Fees & Funding webpage .
Link to: UK/EU Postgraduate Scholarships & Funding UK SCHOLARSHIPS Link to: International Postgraduate Scholarships & Funding INTERNATIONAL SCHOLARSHIPS Link to: United States Postgraduate Scholarship & Government Loans US SCHOLARSHIPS
Financial Aid & Scholarships
Fees & funding
Postgraduate tuition fees for students starting their programme this academic year can be found in the table below.
Programme Fees (Per Year) UK EU / INT / US Fall 2025 / Spring 2026 Fall 2025 / Spring 2026 MA Programmes (per year) £12,500 £18,500
( Hint: Scroll left & right to view the full table)
For more information visit our Tuition Fees & Funding webpage .
Link to: UK/EU Postgraduate Scholarships & Funding UK SCHOLARSHIPS Link to: International Postgraduate Scholarships & Funding INTERNATIONAL SCHOLARSHIPS Link to: United States Postgraduate Scholarship & Government Loans US SCHOLARSHIPS
About Richmond the American International University in London
Richmond the American International University in London
Botswana, Botswana
Visit the university profile page to learn more about this institution.
University Profile- Language English
- Duration 12 months
- Credits 60 ECTS / 180 credits (1-year programme)