Program Overview
The Master of Science in Social Media and Management at University of York is a rigorous postgraduate programme delivered on-campus at University of York. Designed for graduates and professionals seeking advanced expertise in business & management, the programme develops both theoretical foundations and applied skills essential for today's competitive environment.
Spanning 12 months, students engage with cutting-edge research, industry-relevant case studies, and practical projects. Instruction is delivered in English by research-active faculty with professional expertise.
The programme culminates in a dissertation or capstone project. Graduates are well-prepared for leadership roles, research careers, and doctoral study in business & management.
Key Program Features
Why choose Social Media and Management at York?
Understand the interplay between interactive technologies and contemporary business. Social media and digital technologies don't exist in a vacuum. They must be understood within the specific social worlds they are embedded in. You'll explore this idea with a specific focus on the business world's relationship to emerging technologies. You'll critically examine how organisations, platforms, metrics and power intersect.
Critically analyse how social media and information applications have changed business. These technologies are transforming organisational development. You'll explore the history of organisations, their environments, and the ways in which both have changed. In doing so, you'll analyse how management practices are shaped by wider digital, social and economic conditions.
Identify key innovations and new possibilities of new media. This rapidly evolving sector has already affected the way many businesses work. The potential for further change is huge. You'll learn to think ahead of the curve by exploring the opportunities and challenges presented by these new data forms. You'll examine how digital information communications technology is managed and investigate new methods of digital data analysis.
Study across two departments renowned for the quality of their research. You'll take modules from both the Department of Sociology and the School for Business and Society . Your teaching will combine experience from the forefront of sociological and business research. You'll work directly with academics researching new approaches and techniques for studying digital technologies.
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Career Opportunities
Careers and skills
You'll develop the skills and knowledge needed to play a leading role in the design and evaluation of interactive technologies in industry, commerce, academia and public service. This social media degree also provides an ideal basis to progress to further study at PhD level.
Career opportunities
- Social media manager
- Social media consultant
- Social media marketer
- Information analyst
- Video editor
- Account executive
Transferable skills
- Managing digital communications
- Business management skills
- Data analysis
- Design and completion of original research
Program Curriculum
Course content
You'll study 180 credits in total. This course consists of:
- Six 20-credit core modules
- A 60-credit independent research project
Modules Dissertation Modules Core Modules You will take core modules which may include: Understanding Social Media Managing People in a Global Context Business Information Systems Social Media, Data and Society Continuity and Change Researching Digital Life Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning. Dissertation Dissertation You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic. You will analyse the data and produce a 10,000-word dissertation based on your research project. Examples of previous dissertation titles include: Analysing the use of social network sites It’s all about identifications: Organisational control as enacted in discourse around working time arrangements What is online curation and how is it different from other Web 2.0 sharing practices? Social media within organisations: How do different cultural expectations of different user groups affect business email communications? What is the social and behavioural impact of the Apple iPod? Have social networking websites altered the way that organisations recruit and select university graduates? The impact of social networking sites on charitable fundraising: The comparison between China and the UK A study of visual consumption within visual culture: Based on an affiliate program Fancy The role of new media in politics âApplication of digital by product data in decision making Social media in big data era: the commercial activities of data collection and application from “scale” to “micro” on social media platform â
Admission Requirements
Entry requirements
| Qualification | Typical offer |
| Undergraduate degree | 2:2 or equivalent in a social science or management/business studies-related discipline. Highly qualified students from non-social science disciplines such as computer science are also encouraged to apply. |
| International pre-masters programme | Pre-masters from our International Pathway College |
| Other international qualifications | Equivalent qualifications from your country |
English language
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:
| Qualification | Minimum requirement |
| IELTS (Academic and Indicator) | 6.5, minimum 6.0 in each component |
| Cambridge CEFR | B2 First: 176, with 169 in each component |
| Oxford ELLT | 7, minimum of 6 in each component |
| Oxford Test of English Advanced | 136, minimum 126 in each component |
| Duolingo | 120, minimum 105 in all other components |
| LanguageCert SELT | B2 with 33/50 in each component |
| LanguageCert Academic | 70 with a minimum of 65 in each component |
| Kaplan Test of English Language | 478-509, with 444-477 in all other components |
| Skills for English | B2: Merit overall, with Pass with Merit in each component |
| PTE Academic | 61, minimum 55 in each component |
| TOEFL | 87, minimum of 21 in each component |
| Trinity ISE III | Merit in all requirements |
For more information see our postgraduate English language requirements .
If you haven't met our English language requirements You may be eligible for one of our pre-sessional English language courses . These courses will provide you with the level of English needed to meet the conditions of your offer. The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements. After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York .
Tuition & Financial Information
Tuition Fee
GBP 16,290/year (international)
Fees and funding
Annual tuition fees for 2026/27
| Study mode | UK (home) | International and EU |
| Full-time (1 year) | £12,500 | £28,600 |
Fees information
UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status .
Find out more information about tuition fees and how to pay them.
- Postgraduate taught fees and expenses
Funding information
Discover your funding options to help with tuition fees and living costs.
Financial Aid & Scholarships
Fees and funding
Annual tuition fees for 2026/27
| Study mode | UK (home) | International and EU |
| Full-time (1 year) | £12,500 | £28,600 |
Fees information
UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status .
Find out more information about tuition fees and how to pay them.
- Postgraduate taught fees and expenses
Funding information
Discover your funding options to help with tuition fees and living costs.
About University of York
University of York
Heslington, United Kingdom
University of York is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Application Deadline Jun, 2027
- Start Date Sep, 2026
- Language English
- Duration 12 months
- Credits 60 ECTS / 180 credits (1-year programme)
