Program Overview
The International Strategic Marketing at University of Glasgow is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the International Strategic Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 19,500 (Tuition (Year)) — International students; GBP 11,250 (Tuition (Year)) — EU/EEA students
- Location: Glasgow, United Kingdom
Career Opportunities
Graduates of the International Strategic Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Consumer behaviour
- Global business environment
- International strategic management
- Managing across cultures and comparative management
- Marketing communications
- Marketing ethics and society
- Marketing planning and decision making
- Services marketing
- Strategic marketing management.
- Analytical problems in marketing futurecast
- Business simulation
- Export marketing
- E-Marketing strategy
- International brand management
- Internationalisation of SMEs
- Marketing research
- Retail marketing
- Sales management and techniques
- Strategic marketing consultancy.
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
- 2.1 Honours degree or non-UK equivalent (eg, a GPA of 3.0 or above) in business and management, marketing or commerce, or a relevant social science degree.\xc2\xa0Your degree must contain at least 25% of undergraduate credits in\xc2\xa0marketing, or marketing and economics.\xc2\xa0
- This is a specialist degree for students with a background in a relevant\xc2\xa0 field of study. Those who do not have such a background who would like to pursue further studies in the area of Marketing and/or Business Growth are advised to apply for MSc\xc2\xa0Management with Enterprise & Business Growth.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 19,500 (Tuition (Year)) — International students; GBP 11,250 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 19,500 (Tuition (Year)) — International students; GBP 11,250 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact University of Glasgow directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Glasgow
University of Glasgow
Glasgow, United Kingdom
Visit the university profile page to learn more about this institution.
University Profile- Start Date 21 January 2026
- Language English
- Duration 12 months
