Program Overview
The Strategic Event Management and Tourism Management at SKEMA Business School is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Event Management and Tourism Management programme are well-prepared for careers in academia, industry, government, and the private sector across Brazil and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 16,500 (Tuition (Full programme)) — International students; EUR 16,500 (Tuition (Full programme)) — EU/EEA students
- Location: Sophia Antipolis, Brazil
Career Opportunities
Graduates of the Strategic Event Management and Tourism Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Fundamentals of the Events and Tourism Industry
- Visitor Behaviour, 30h
- Preparing for a Career in Events & Tourism
- Distribution in Events and Tourism
- Sales and Customer Relationship Marketing
- Strategic Marketing in Events and Tourism
- Visitor Economics
- Financial Management in Events
- Team Management
- MICE- the Business Events Industry
- IT in Events
- Facility Management
- Project Management for Events
- Event Marketing - Events only
- Financial Management in Tourism (15 hrs shared with Events)
- Sustainable Performance in Tourism
- Destination Marketing
- IT in Tourism
- Distribution in Tourism - Tourism
- Hospitality Business Game - Tourism only
- Revenue Management (15 hrs shared with Events)
- Service Design in Tourism and Events
- Entrepreneurship in Tourism and Events
- Sports Event Management
- Other electives will be on offer, for both MScs (for example: Negotiation Skills, Luxury Marketing,..)
- Globalisation
- Research Methods & Critical Thinking
- Strategy
- Professional Development
- Dissertation
Admission Requirements
Academic Requirements
Requirements - MSc:
- A four-year degree or equivalent (or, in some cases: a three-year degree plus substantial professional experience; or for UK applicants only: a three-year bachelor\'s degree with honours).
- A good score in one of the following English language tests: TOEFL (580 institutional testing programme / 237 computer-based test and 92 internet-based test), TOEIC (830), ELS (112), IELTS (6.5) or equivalent. MSc Global Luxury Management\'s calendar info, visa info and language test requirements here. Note: no English language test score is required for students who have a degree from an English-speaking university.
- A GMAT or GRE score will be to the candidate\xc2\x92s advantage.
Requirements - Two-Year MSc:
- Have a three-year bachelor\xc2\x92s degree or equivalent
- A score report attesting a sufficient level of English (TOEFL 560, TOEIC 800, IELTS 6, ELS 110 or equivalent)*
Note: no English language test score is required for students who have a degree from an English-speaking university. - GMAT or GRE score will be to the candidate\xc2\x92s advantage
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 16,500 (Tuition (Full programme)) — International students; EUR 16,500 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 16,500 (Tuition (Full programme)) — International students; EUR 16,500 (Tuition (Full programme)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact SKEMA Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Skema Business School
Skema Business School
Euralille, France
Skema Business School is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Language English
- Duration 12 months