Program Overview
The Strategic Marketing at University of Greenwich is a MA programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: GBP 12,350 (Tuition (Year)) — International students; GBP 9,550 (Tuition (Year)) — EU/EEA students
- Location: London, United Kingdom
Career Opportunities
Graduates of the Strategic Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- [\'Business English for Academic Purposes - Level 4\', \'The Scholarship of Marketing (15 credits)\', \'Creating Marketing Strategy (30 credits)\', "Inside the Customer\'s Mind (30 credits)", \'Managing Direct and Digital Marketing Relationships (30 credits)\', \'Dissertation/Project (30 credits)\', \'Research Methods (15 credits)\', \'Branding (15 credits)\', \'International Marketing (15 credits)\', \'Relationship Marketing and e-CRM (15 credits)\', \'Hot Topics in Marketing (15 credits)\', \'Digital Creativity (30 credits)\', \'Promotional Effectiveness (30 credits)\', \'Consumer and Celebrity PR (15 credits)\']
Admission Requirements
Academic Requirements
Applicants should have:
EITHER a good relevant first degree (generally a minimum of 2.2 or equivalent) from a recognised university and marketing experience
OR the Chartered Institute of Marketing\'s Advanced Certificate in Marketing and marketing management experience.
\xc2\x95 Students educated in a language other than English should have an IELTS score of 6.0 (with a minimum of 5.5 in each skill) or an equivalent rating in another language testing system.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 12,350 (Tuition (Year)) — International students; GBP 9,550 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 12,350 (Tuition (Year)) — International students; GBP 9,550 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6
Financial Aid & Scholarships
Contact University of Greenwich directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Greenwich
University of Greenwich
London, United Kingdom
University of Greenwich is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Language English
- Duration 12 months