Program Overview
The Strategic Marketing at Maastricht University is a Master programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Netherlands and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 1,984 (Tuition (Year)) — International students; EUR 1,984 (Tuition (Year)) — EU/EEA students
- Location: Maastricht, Netherlands
Career Opportunities
Graduates of the Strategic Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Relationship Management
- Customer Analysis
- Research for Marketing Decision-Making
- Return on Marketing
- Value-Based Marketing
- Marketing Innovation Management
Admission Requirements
Academic Requirements
All applicants should meet the general requirements:
- submit your curriculum vitae,
- write a letter of motivation,
- demonstrate proficiency in English.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 1,984 (Tuition (Year)) — International students; EUR 1,984 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 1,984 (Tuition (Year)) — International students; EUR 1,984 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Maastricht University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Maastricht University
Maastricht University
Maastricht, Netherlands
Maastricht University(abbreviated asUM;Dutch:Universiteit Maastricht) is apublicresearch universityinMaastricht, Netherlands. Founded in 1976, it is the second youngest of the fourteenDutch universities.
University Profile- Language English
- Duration 12 months
