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Strategic Marketing Management

Aston University
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Tuition GBP 17,350 (Tuition (Year)) — International students; GBP 11,050 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Delivery On-campus
Location Birmingham, United Kingdom
Language English

Program Overview

The Strategic Marketing Management at Aston University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Strategic Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: GBP 17,350 (Tuition (Year)) — International students; GBP 11,050 (Tuition (Year)) — EU/EEA students
  6. Location: Birmingham, United Kingdom

Career Opportunities

Graduates of the Strategic Marketing Management programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Marketing Management
  2. Analysis for Dissertation Research
  3. Marketing Research
  4. Marketing Strategy
  5. Accounting for Non-Financial Managers
  6. Strategic Business Sustainability
  7. Integrated Marketing Communications
  8. Intellectual Property Strategy & Management
  9. Consumer Behaviour
  10. Strategic Brand Management
  11. Digital Marketing
  12. Services Marketing
  13. International Marketing Management

Admission Requirements

Academic Requirements

The required supporting documents which you must submit with your application are:

  • Your CV\xc2\xa0
  • A copy of your Bachelor degree certificate\xc2\xa0
  • Officially translated transcript(s) (if not already in English) of your grades to date including Bachelor years\xc2\xa0
  • Two references, at least one of which is from an academic referee (applicants without work experience may submit two academic references)\xc2\xa0
  • Proof of English language proficiency\xc2\xa0

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 17,350 (Tuition (Year)) — International students; GBP 11,050 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 17,350 (Tuition (Year)) — International students; GBP 11,050 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact Aston University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Aston University

Aston University logo

Aston University

Birmingham, United Kingdom

Aston University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

University Profile
Application Information
  • Start Date September 2026
  • Language English
  • Duration 12 months
Apply Now
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