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International Marketing

Coventry University
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Tuition GBP 14,311 (Tuition (Year)) — International students; GBP 10,121 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Delivery On-campus
Location Coventry, United Kingdom
Language English

Program Overview

The International Marketing at Coventry University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the International Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. Tuition: GBP 14,311 (Tuition (Year)) — International students; GBP 10,121 (Tuition (Year)) — EU/EEA students
  5. Location: Coventry, United Kingdom

Career Opportunities

Graduates of the International Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. key influences on the global marketing management paradigm;
  2. information and research for international marketing,
  3. branding and brand strategies;
  4. on-line marketing in international markets;
  5. international marketing strategy, planning and organisation.

Admission Requirements

Academic Requirements

Applicants should hold a good second class honours degree, preferably in a related business or management discipline.

Tuition & Financial Information

Tuition Fee

GBP 14,311 (Tuition (Year)) — International students; GBP 10,121 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 14,311 (Tuition (Year)) — International students; GBP 10,121 (Tuition (Year)) — EU/EEA students

Financial Aid & Scholarships

Contact Coventry University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Coventry University

Coventry University logo

Coventry University

Coventry, United Kingdom

Coventry University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

University Profile
Application Information
  • Start Date 2017-09-25
  • Language English
  • Duration 12 months
Apply Now
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