Program Overview
The Strategic Public Relations and Communication Management (PCert PDip) at University of Stirling is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Public Relations and Communication Management (PCert PDip) programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 13,950 (Tuition (Year)) — International students; GBP 6,100 (Tuition (Year)) — EU/EEA students
- Location: Stirling, United Kingdom
Career Opportunities
Graduates of the Strategic Public Relations and Communication Management (PCert PDip) programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Public Relations and Public Communication Theories
- Research for Dissertation/Research Design
- Media Relations and Production
- Public Affairs and Advocacy
- Strategic Public Relations Planning
- Public Relations and Digital Media
- Tourism and Strategic Public Relations
- Health and Science Communication
- Communication and Democracy: power, politics and mobilisation
- Strategic Communications Research Placement
- Advertising
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject.
Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
What you need to include in your application
Please include the following documents, as well as your application form:
- Copies of academic qualifications or certificates
- An academic transcript from your undergraduate programme
- One reference
- A research proposal (for research programmes only)
- In addition EU/international students must submit:
- A translated version of your transcript (if necessary)
- Evidence of English language proficiency (if relevant)
And international students who require a visa to enter the UK must also provide:
- A copy of the personal details page of your valid passport
- A copy of your current Tier 4 visa, if you are currently studying in the UK
English language requirements
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 13,950 (Tuition (Year)) — International students; GBP 6,100 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 13,950 (Tuition (Year)) — International students; GBP 6,100 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact University of Stirling directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Stirling
University of Stirling
Stirling, United Kingdom
University of Stirling is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Start Date September 2026
- Language English
- Duration 12 months
-
Strategic Communication Management and Public Relations
Universitat Pompeu Fabra -
Strategic Public Relations and Communication Management (Double Degree with Lund University)
University of Stirling -
International Public Relations and Global Communications Management
Cardiff University -
Public Relations Management - Research Based
Cape Peninsula University of Technology