Program Overview
The Strategic Public Relations at George Washington University is a Master programme in Communications & Media over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic Public Relations programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: USD 1,160 (Tuition (Credit)) — International students; USD 1,160 (Tuition (Credit)) — National students
- Location: Washington, D. C., United States, United States
Career Opportunities
Graduates of the Strategic Public Relations programme are prepared for diverse careers in communications & media:
- Journalist
- PR Manager
- Content Strategist
- Media Producer
- Digital Marketing Manager
- Communications Officer
Program Curriculum
Course Structure
- Public Relations Principles & Practices
- Advanced Writing for Communications Professionals
- Research Methods for Public Relations & Public Affairs
- Media Relations in the New Media World
- The Business & Budgeting of Public Relations
- Ethical Standards in Public Relations & Public Affairs
- Public Relations & Public Affairs Capstone Research Project
- Sustainability Communications
- Strategic Marketing & Marketing Communications
- Special Topics in Public Relations
- Consumer Behavior
- Multicultural Marketing
- Public Opinion, Political Socialization and Public Relations
- Grassroots
- Issues Management
- Lobbying
- Speechcraft
- Crisis Management
- Audience Research
- Political Consulting
Admission Requirements
Academic Requirements
- Applicants with an overall undergrad GPA, including transfer credits, of 3.0 (no rounding of GPA) and above are not required to submit scores from the Graduate Record Examination (GRE).
- Descriptive Essay: In a descriptive essay of approximately 500 words, please describe in detail the nature, duties, and duration of your qualifying experience (as defined below) Please identify your direct supervisor and provide his/her current contact information. This essay should also place the portfolio materials in a context that demonstrates, in the applicant\'s view, an aptitude for graduate study in the program where admission is sought.
- Portfolio: A portfolio of work is a compilation of the most outstanding examples of your prior work, for example, research projects, writing samples or any published work. Your portfolio should include 1-3 pieces of work-related professional writing in the range of 500-1000 words.
- Relevant experience is defined as follows: A minimum of three years of full-time (35 or more hours per week), professional, management-level experience that includes some combination of program responsibility, independent decision-making authority, official high-level outside contacts, budgetary responsibility and/or supervisory authority. For the Public Relations program the experience must be in a professional public relations capacity. \xc2\x93Relevant work experience\xc2\x94 does not include internships, volunteering on a campaign, receptionist duties, or clerical responsibilities.
- Three (3) recommendations (preferably at least one professional and one academic recommendation)
- Transcripts are required from all colleges and universities attended, whether or not credit was earned, the program was completed, or the credit appears as transfer credit on another transcript. Unofficial transcripts from all colleges and universities attended should be uploaded to your online application. Official transcripts are required only of applicants who are offered admission.
- Statement of purpose: In an essay of 250-500 words, state your purpose in undertaking graduate study in this field and describe your academic objectives, research interests, and career plans. Also, discuss your related qualifications, including collegiate, professional, and community activities, as well as any other substantial accomplishments not already mentioned on the application form.
- Additional requirements :A resum\xc3\xa9.
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
USD 1,160 (Tuition (Credit)) — International students; USD 1,160 (Tuition (Credit)) — National students
Tuition fees: USD 1,160 (Tuition (Credit)) — International students; USD 1,160 (Tuition (Credit)) — National students
IELTS requirement: 7
Financial Aid & Scholarships
Contact George Washington University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About George Washington University
George Washington University
Washington, United States
George Washington University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Application Deadline 2015-06-18
- Start Date 2018-08-29
- Language English
- Duration 24 months
