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Strategic Public Relations (Online)

University of Stirling
Tuition GBP 13,950 (Tuition (Year)) — International students; GBP 6,100 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 30 months
Delivery Online
Location Stirling, United Kingdom
Language English

Program Overview

The Strategic Public Relations (Online) at University of Stirling is a MSc programme in Communications & Media over 30 months, delivered Online. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Strategic Public Relations (Online) programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 30 months
  2. Language of instruction: English
  3. Study mode: Online
  4. English requirement: IELTS 6.5
  5. Tuition: GBP 13,950 (Tuition (Year)) — International students; GBP 6,100 (Tuition (Year)) — EU/EEA students

Career Opportunities

Graduates of the Strategic Public Relations (Online) programme are prepared for diverse careers in communications & media:

  1. Journalist
  2. PR Manager
  3. Content Strategist
  4. Media Producer
  5. Digital Marketing Manager
  6. Communications Officer

Program Curriculum

Course Structure

  1. Public Relations and Public Communications Theories
  2. Strategic Public Relations Planning
  3. Public Relations and Digital Media
  4. Health and Science Communication
  5. Strategic Communications Research Placement
  6. Communication and Democracy
  7. Research for Dissertation
  8. Public Affairs and Advocacy
  9. Public Relations and Digital Media
  10. Health and Science Communication
  11. Strategic Communications Research Placement
  12. Communication and Democracy
  13. Dissertation

Admission Requirements

Academic Requirements

You need the following GPA score:

Required score: Upper Second Class

Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

Please note: If you are a student from overseas and applying with a Tier 4 student visa, we unfortunately can not accept your application for this course as it falls into the category of being part-time, delivered online or a distance learning course.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.5 with 6.0 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade B
  • Pearson Test of English (Academic): 60 with 56 in each component
  • IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements

If you don\xc2\x92t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 13,950 (Tuition (Year)) — International students; GBP 6,100 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 13,950 (Tuition (Year)) — International students; GBP 6,100 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact University of Stirling directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About University of Stirling

University of Stirling logo

University of Stirling

Stirling, United Kingdom

University of Stirling is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

University Profile
  • Start Date 2017-10-01
  • Language English
  • Duration 30 months