Program Overview
The Wine Tourism Innovation (WINTOUR) at Universit\xc3\xa9 de Bordeaux is a Master programme in Humanities over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of humanities. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Wine Tourism Innovation (WINTOUR) programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 9,000 (Tuition (Full programme)) — International students; EUR 4,500 (Tuition (Full programme)) — EU/EEA students
- Location: Bordeaux, France
Career Opportunities
Graduates of the Wine Tourism Innovation (WINTOUR) programme are prepared for diverse careers in humanities:
- Researcher / Academic
- Cultural Programme Manager
- Editor / Writer
- Translator / Interpreter
- Museum Curator
- Communications Specialist
Program Curriculum
Course Structure
- Adaptation of Oenology \x96 Optional
- Adaptation to Geography & Economy \x96 Optional
- Leisure & Marketing \x96 Wine tourism
- Marketing of Tourism & Wine\x96 Wine tourism
- Sparkling Wine production - Wine-making
- Wine heritage & Tourism 1 \x96 Wine heritage
- Management of Wine tourism firms and Entrepreneurship \x96 Wine tourism
- ICT & wine tourism - Oenotourism 2.0 \x96 Wine tourism
- Wine appellations knowledge, food and service, tasting - Wine-making
- Aged & sweet wine production \x96 Wine-making
- Wine heritage & Tourism 2 - Wine heritage
- Practical wine-making - Wine-making
- Fortified wine production - Wine-making
- Wine heritage & Tourism 3 \x96 Wine heritage
Admission Requirements
Academic Requirements
Admission requirements:
- Have completed a Bachelor or Master degree (minimum 180 ECTS) in the fields of Tourism, Economics, Management, Marketing, Languages, Natural and Experimental Sciences (e.g. Oenology, Biotechnology, Food Technology, Agriculture), or closely related subjects.
- Personal motivation, prior work experience in the field, as well as linguistic skills in languages other than English (especially Spanish, French or Portuguese, the languages of the organizing institutions) are important elements in the selection process.
Tuition & Financial Information
Tuition Fee
EUR 9,000 (Tuition (Full programme)) — International students; EUR 4,500 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 9,000 (Tuition (Full programme)) — International students; EUR 4,500 (Tuition (Full programme)) — EU/EEA students
Financial Aid & Scholarships
Contact Universit\xc3\xa9 de Bordeaux directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Université de Bordeaux
Université de Bordeaux
Bordeaux, France
The University of Bordeaux is a public research university based in Nouvelle-Aquitaine in southwestern France.
University Profile- Language English
- Duration 24 months
- Credits 180