Program structure

The Master's Degree Programme in Digital Marketing and Analytics at the University of Eastern Finland is a two-year program designed to equip students with the skills to navigate and lead in the digital business landscape. The curriculum emphasizes core themes such as digital marketing, data analytics, platform economy, sensory marketing, and customer behavior. By integrating cutting-edge academic research with practical industry insights, the program prepares graduates to develop data-driven marketing strategies that effectively address contemporary consumer behaviors and market dynamics.

Graduates of this program are well-prepared for diverse career paths, including roles as marketing managers, digital marketers, system designers, data analysts, researchers, consultants, and entrepreneurs. The program also lays a strong foundation for those interested in pursuing doctoral studies. Instruction is delivered in English, and the program is conducted across the Joensuu and Kuopio campuses. Tuition is free for EU/EEA nationals, while non-EU/EEA nationals are subject to a fee of €10,000 per academic year.

Fees and Funding

The Master's Degree Programme in Digital Marketing and Analytics at the University of Eastern Finland (UEF) has specific tuition fees and scholarship opportunities:

Tuition Fees:

• EU/EEA Nationals: No tuition fee.
• Non-EU/EEA Nationals: €10,000 per academic year.

  University of Eastern Finland

Scholarships and Tuition Waivers:

UEF offers several scholarships to support students financially:

1. UEF Scholarship:

   • Coverage: 100% tuition waiver for the entire duration of the studies (2 years for Master's).
   • Eligibility: Awarded to the highest-ranked tuition fee-liable student based on admission results.

     University of Eastern Finland

2. Tuition Waiver:

   • Coverage: Up to 50% of the tuition fee.
   • Eligibility: Applied for through the application form when applying to UEF.

     University of Eastern Finland

3. Finnish Language Scholarship:

   • Eligibility: Applied for during studies at UEF.

     University of Eastern Finland

Additional Financial Considerations:

• Early Bird Discount: A one-time deduction of €500 for the autumn 2025 semester is available to students who accept their study place and pay the tuition fee via Flywire within three weeks of the result publication (by June 11, 2025).

• Living Expenses: Students should ensure they have adequate funds to cover living and study expenses while in Finland, as UEF scholarships and tuition waivers do not cover living expenses or travel costs.

For detailed and up-to-date information on tuition fees, scholarships, and financial requirements, please visit UEF's official Tuition Fees, Waivers, and Scholarships page.

Scholarship Guidance

The Master's Degree Programme in Digital Marketing and Analytics at the University of Eastern Finland (UEF) offers several scholarship opportunities to support students financially:

1. UEF Scholarship:

• Coverage: 100% tuition waiver for the entire duration of the studies (2 years for Master's).
• Eligibility: Awarded to the highest-ranked tuition fee-liable student based on admission results.
• Application Process: Applicants can apply for this scholarship through the application form when applying to UEF.

2. Tuition Waiver:

• Coverage: Up to 50% of the tuition fee.
• Eligibility: Available to a limited number of applicants.
• Application Process: Applicants can apply for this waiver through the application form when applying to UEF.

3. Finnish Language Scholarship:

• Eligibility: Applied for during studies at UEF.
• Purpose: Encourages students to learn the Finnish language during their studies.

Additional Financial Considerations:

• Early Bird Discount: A one-time deduction of €500 for the autumn 2025 semester is available to students who accept their study place and pay the tuition fee via Flywire within three weeks of the result publication (by June 11, 2025).

• Living Expenses: UEF scholarships and tuition waivers do not cover living expenses or travel costs to Finland. Students should ensure they have adequate funds to cover their living and study expenses while in Finland.

For detailed and up-to-date information on tuition fees, scholarships, and financial requirements, please visit UEF's official Tuition Fees, Waivers, and Scholarships page.

Admission Requirements

To be considered for the Master's Degree Programme in Digital Marketing and Analytics at the University of Eastern Finland (UEF), applicants must meet the following criteria:

Country-specific requirements will be announced here

1. Educational Background:

• Possess a bachelor's degree or an equivalent qualification from a recognized institution.
• The degree should be in a field related to business, marketing, economics, or a closely related discipline.

2. Language Proficiency:

• Demonstrate proficiency in English through one of the following standardized tests:
  • IELTS Academic: Overall score of 6.5, with no section below 5.5.
  • TOEFL iBT: Total score of 92, with a minimum of 20 in each section.
  • PTE Academic: Minimum overall score of 62, with no section below 54.
• Alternatively, applicants who have completed a degree in English in certain countries may be exempt from providing separate language test scores.

3. Application Documents:

• Degree Certificate and Transcript: Official copies of the bachelor's degree certificate and academic transcripts.
• Proof of Language Proficiency: Valid test scores or documentation of exemption.
• Curriculum Vitae (CV): Detailed CV outlining educational background, work experience, and other relevant information.
• Motivation Letter: A letter explaining the applicant's reasons for choosing this program and how it aligns with their career goals.
• Letters of Recommendation: At least two letters from academic or professional references attesting to the applicant's qualifications and potential.

4. Application Process:

• Applications are submitted online through the Studyinfo portal.
• The application period for studies commencing in autumn 2025 is from 8 January 2025 to 22 January 2025.

5. Selection Criteria:

• Applicants are evaluated based on their academic performance, relevance of previous studies, work experience, motivation, and language proficiency.
• Meeting the minimum requirements does not guarantee admission, as selection is competitive.

For comprehensive and up-to-date information on admission requirements, please refer to UEF's official admissions page.

Application Procedure

To apply for the Master's Degree Programme in Digital Marketing and Analytics at the University of Eastern Finland (UEF), please follow the steps outlined below:

1. Verify Eligibility:

• Educational Background: Ensure you possess a bachelor's degree or an equivalent qualification from a recognized institution, preferably in a field related to business, marketing, economics, or a closely related discipline.
• Language Proficiency: Demonstrate proficiency in English through standardized tests such as IELTS or TOEFL, unless exempted.

2. Prepare Application Documents:

• Degree Certificate and Transcript: Official copies of your bachelor's degree certificate and academic transcripts.
• Proof of Language Proficiency: Valid test scores or documentation of exemption.
• Curriculum Vitae (CV): A detailed CV outlining your educational background, work experience, and other relevant information.
• Motivation Letter: A letter explaining your reasons for choosing this program and how it aligns with your career goals.
• Letters of Recommendation: At least two letters from academic or professional references attesting to your qualifications and potential.

3. Submit Application:

• Application Portal: Applications are submitted online through the Studyinfo portal.
• Application Period: The application period for studies commencing in autumn 2025 is from 8 January 2025 to 22 January 2025.

4. Selection Process:

• Applications are evaluated based on academic performance, relevance of previous studies, work experience, motivation, and language proficiency.
• Meeting the minimum requirements does not guarantee admission, as selection is competitive.

5. Notification of Results:

• Applicants will be informed of the admission decisions by the end of March 2025.

For comprehensive and up-to-date information on the application process, please refer to UEF's official admissions page.