Program structure

Tiffin University's Bachelor of Business Administration (BBA) in Integrated and Digital Marketing offers a comprehensive curriculum designed to equip students with the skills and knowledge necessary for success in the dynamic field of marketing. The program emphasizes both theoretical understanding and practical application, preparing graduates for diverse roles in marketing and related industries.

Curriculum Overview:

The BBA in Integrated and Digital Marketing requires the completion of 120 semester hours, distributed as follows:

1. Knowledge Skills and General Education Core: 36 hours
2. Business Core Curriculum: 30 hours
3. Major Curriculum: 30 hours
4. Open Electives/Minor: 24 hours

Business Core Curriculum (30 hours):

• ACC210 Financial Accounting (3 hours)
• CST285 Spreadsheet Applications & Data Analysis for Decision Making (3 hours)
• ECO221 Principles of Macroeconomics (3 hours)
• ECO222 Principles of Microeconomics (3 hours)
• FIN301 Business Finance (3 hours)
• LAW211 Business Law I (3 hours)
• MKT151 Introductory Marketing (3 hours)
• MGT201 Principles of Management (3 hours)
• MGT495 Organizational Strategy (3 hours)
• Internship (ACC470, CST470, FIN470, MGT470, MKT470, & SMG470) (3 hours)

Major Curriculum (30 hours):

• ACC228 Managerial Accounting (3 hours)
• MKT252 Buyer Behavior (3 hours)
• MKT253 Marketing Communications (3 hours)
• MKT332 Omni-Channel Retailing (3 hours)
• MKT354 Personal Selling (3 hours)
• MKT370 Digital Marketing (3 hours)
• MKT402 Marketing Research (w) (3 hours)
• MKT404 Global Marketing (3 hours)
• MKT432 Social Media Marketing (3 hours)
• MKT434 Digital Marketing Analytics (3 hours)

Experiential Learning:

The program incorporates hands-on learning opportunities, including:

• Consulting Projects: Collaborate with community members to create marketing and advertising campaigns, gaining real-world experience and mentorship.
• Pitch Competitions: Participate in competitions to develop and present marketing strategies, enhancing presentation and critical thinking skills.
• Internships: Engage in internships with organizations such as Amazon, Disney, Marathon Petroleum, and Cedar Point, applying classroom knowledge in professional settings.

Accelerated BBA to MBA Pathway:

Tiffin University offers an accelerated pathway allowing students to:

• Dual Credit Courses: Enroll in classes that count towards both BBA and MBA degrees.
• Expedited Completion: Earn both degrees in approximately five years, optimizing both time and financial investment.

For a detailed breakdown of the program structure and course descriptions, please refer to Tiffin University's Integrated and Digital Marketing Program Overview.

Note: Program requirements and course offerings are subject to change. It is advisable to consult the university's official resources or contact the admissions office for the most current information.

Fees and Funding

Tiffin University offers a transparent tuition structure for its undergraduate programs, including the Bachelor of Business Administration (BBA) in Integrated and Digital Marketing. As of the 2024-2025 academic year, the tuition and associated costs are as follows:

Undergraduate On-Campus Programs:

• Tuition:

  • Block Rate: $16,395 per semester for students enrolled in 12-17 credit hours.
  • Per Credit Hour: $1,093 for students taking fewer than 12 credit hours.

• Fees:

  • Technology and Campus Service Fee: $1,000 per year.
  • Supplemental Course Material Fees: Applicable to certain courses; refer to course descriptions for details.

• Housing and Meal Plans:

  • Housing: Rates vary based on accommodation type; for example, a double room is $6,000 per year.
  • Meal Plans: Options range from $4,200 to $5,780 per year, depending on the selected plan.

Undergraduate Online Programs:

• Tuition:
  • Per Credit Hour: $525.
  • Per Course: $1,575 (assuming a standard 3-credit course).

Note: Tuition rates are consistent for both domestic and international students.

For a detailed breakdown of tuition and fees, please visit Tiffin University's Tuition & Fees page.

Scholarship Guidance

Tiffin University offers a variety of scholarships and discounts to support students pursuing the Bachelor of Business Administration (BBA) in Integrated and Digital Marketing. These financial aids are designed to recognize academic excellence, leadership qualities, and participation in extracurricular activities.

Academic Scholarships for On-Campus First-Year Undergraduates:

• Merit-Based Scholarships:

  • Awarded based on high school academic performance.
  • Scholarship amounts vary according to GPA and standardized test scores.

• Activity Scholarships:

  • Available for students involved in arts activities, including music, theatre, dance, studio production, multimedia production, videography & photography, journalism, art & design, and sports media.
  • Requires active participation in corresponding university programs.

Transfer Academic Scholarships:

• Transfer Student Scholarships:
  • Designed for students transferring from other institutions.
  • Award amounts are based on cumulative college GPA.

Additional Scholarships and Discounts:

• FAFSA Grant:

  • A $1,000 grant for new first-year or transfer on-campus students who file the FAFSA by the specified deadline.
  • Renewable annually upon meeting certain criteria.

• Visit Grant:

  • Awarded to students who visit the campus in person before a specified date.
  • Non-renewable.

• Military Discounts:

  • Tuition reductions for active-duty military personnel, veterans, reservists, National Guard members, and dependents of active-duty personnel.
  • Proof of eligibility is required annually.

• Alumni Discounts:

  • Graduate students who obtained a bachelor's and/or master's degree from Tiffin University are eligible for a $250 per credit hour discount for master's programs.
  • Not combinable with other university discounts.

• Partner Employee Discounts:

  • Employees of partner schools and organizations may receive tuition discounts.
  • Requires proof of employment.

Endowed Scholarships:

Tiffin University also offers endowed scholarships funded by donors, which may have specific eligibility criteria. For example, the Christopher D. English ’77 Memorial Scholarship is restricted to Accounting majors, with preference given to those with financial need.

For detailed information on available scholarships, eligibility criteria, and application procedures, please visit Tiffin University's Grants & Scholarships page.

Note: Scholarship availability and eligibility criteria are subject to change. It is advisable to consult the university's official resources or contact the financial aid office for the most current information.

Admission Requirements

Tiffin University evaluates applicants for the Bachelor of Business Administration (BBA) in Integrated and Digital Marketing based on academic performance and potential. The admission criteria differ for first-year, transfer, and international students.

First-Year Applicants:

• Educational Background:

  • Graduation from an accredited high school or possession of a General Educational Development (GED) certificate.

• Grade Point Average (GPA):

  • A minimum cumulative high school GPA of 2.0 on a 4.0 scale is recommended.

• Standardized Test Scores:

  • Submission of ACT or SAT scores is optional and primarily used for placement purposes. Applicants with a GPA below 2.0 may be asked to provide test scores for further evaluation.

Transfer Applicants:

• College Coursework:
  • Applicants transferring 12 or more credit hours from regionally accredited institutions should have a minimum cumulative college GPA of 2.0.

International Applicants:

• Educational Credentials:

  • Submission of original or certified true copies of all secondary school records, diplomas, mark sheets, and certificates. If documents are not in English, an official English translation must be provided.

• English Language Proficiency:

  • Demonstration of proficiency through one of the following standardized tests:
    • TOEFL: Minimum score of 61 (iBT).
    • IELTS: Minimum overall band score of 5.0.
    • Duolingo English Test: Minimum score of 85.

• Financial Verification:

  • Proof of sufficient financial resources to cover tuition, room, board, and expenses for one academic year.

• Passport Copy:

  • A clear copy of the passport page containing the applicant's photograph.

Note: Admissions decisions are made on an individual basis. Applicants who do not meet the standard criteria may be asked to provide additional materials, such as a writing sample, letters of recommendation, or participate in a personal interview.

For detailed information on the application process and requirements, please visit Tiffin University's Admission Requirements.

Please note that admission requirements are subject to change. It is advisable to consult the university's official resources or contact the admissions office for the most current information.

Application Procedure

Application Process: Bachelor of Business Administration in Integrated and Digital Marketing

Applying to Tiffin University's Bachelor of Business Administration (BBA) in Integrated and Digital Marketing is a straightforward process designed to accommodate both first-year and transfer students. The university offers multiple start dates throughout the year, providing flexibility for applicants.

Steps to Apply:

1. Complete the Online Application:

   • Access and submit the free online application form available on Tiffin University's official website. There is no application fee for online submissions.

     Tiffin University

2. Submit Official Transcripts:

   • First-Year Applicants:
     • Request your high school to send official transcripts directly to Tiffin University's admissions office.
   • Transfer Applicants:
     • Provide official transcripts from all previously attended colleges or universities. Transferable credits must be earned from regionally accredited institutions.

       Tiffin University

3. Optional Standardized Test Scores:

   • Submission of ACT or SAT scores is optional and primarily used for placement purposes. However, if your cumulative GPA does not meet the recommended threshold, standardized test scores may be requested for further evaluation.

     Tiffin University

4. Additional Documentation:

   • Depending on your academic background, the admissions office may request supplementary materials such as letters of recommendation, a personal statement, or a resume.

International Applicants:

• English Language Proficiency:
  • Non-native English speakers must demonstrate proficiency through standardized tests such as TOEFL, IELTS, or Duolingo English Test.

    Tiffin University

• Financial Documentation:
  • Provide proof of sufficient financial resources to cover tuition and living expenses.
• Visa Requirements:
  • After acceptance, the university will guide you through the student visa application process.

Application Deadlines:

Tiffin University operates on a rolling admissions basis with multiple start dates:

• On-Campus Programs:
  • Semesters commence in January and August.
• Online Programs:
  • Terms begin in January, March, May, July, August, and October.

To ensure ample processing time, it is advisable to submit your application and all required documents at least six weeks before your intended start date.

For detailed information on the application process and to access the online application form, please visit Tiffin University's Apply Now page.

Note: Application procedures and requirements are subject to change. For the most current information, consult the university's official resources or contact the admissions office directly.