Program Overview
The Digital Marketing and Communication at LUMSA University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing and Communication programme are well-prepared for careers in academia, industry, government, and the private sector across Italy and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 3,500 (Tuition (Full programme)) — International students; EUR 3,500 (Tuition (Full programme)) — EU/EEA students
- Location: Roma, Italy
Career Opportunities
Graduates of the Digital Marketing and Communication programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Web marketing and digital advertising
- Communication metrics - web analytic and data mining
- Media planning and brand management
- Business planning and start up
- Corporate Social Responsibility
- Customer Relationship Management and Marketing
- Business English
- Theology
- Digital Public Relations
- Events management
- Digital writing and visual design
- Sponsorship and fundraising
- Web design
- Project work
- Final thesis
Admission Requirements
Academic Requirements
- English language knowledge is required. Candidates must possess a minimum B2 level or equivalent;
- Possess a good general knowledge of fundamental theoretical frameworks related to communication, marketing, as well as digital and social media management.
To be admitted must have:
- The entrance visa for study purposes issued by the competent Italian Diplomatic authorities
- Certified true copy of the final academic qualification achieved, which entitles the student to have access to the following level of academic education.\xc2\xa0
- Transcript of exams issued by the competent University \xc2\x96 approved by the Italian Diplomatic Authority in the country of reference .
- ID Card /Passport.
Tuition & Financial Information
Tuition Fee
EUR 3,500 (Tuition (Full programme)) — International students; EUR 3,500 (Tuition (Full programme)) — EU/EEA students
Tuition fees: EUR 3,500 (Tuition (Full programme)) — International students; EUR 3,500 (Tuition (Full programme)) — EU/EEA students
Financial Aid & Scholarships
Contact LUMSA University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About LUMSA University
LUMSA University
Rome, Italy
LUMSA University (Libera Università Maria Ss. Assunta) is a private, Catholic-inspired, non-state Italian university based in Rome, Italy, with additional campuses in cities like Palermo and...
University Profile- Application Deadline 2030-07-18
- Start Date 2018-10-02
- Language English
- Duration 24 months