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Public Relations

Dublin Institute of Technology
Information last verified April 2026
Tuition EUR 8,150 (Tuition (Year)) — EU/EEA students
Degree MA
Duration 12 months
Deadline May, 2027
Delivery On-campus
Location Tallaght, Ireland
Language English

Program Overview

The Public Relations at Dublin Institute Of Technology is a MA programme in Communications & Media over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of communications & media. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Public Relations programme are well-prepared for careers in academia, industry, government, and the private sector across Ireland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6
  5. Tuition: EUR 8,150 (Tuition (Year)) — EU/EEA students
  6. Location: Dublin, Ireland

Career Opportunities

Graduates of the Public Relations programme are prepared for diverse careers in communications & media:

  1. Journalist
  2. PR Manager
  3. Content Strategist
  4. Media Producer
  5. Digital Marketing Manager
  6. Communications Officer

Program Curriculum

Course Structure

  1. The Theory & Practice of Public Relations
  2. Public Relations Writing
  3. Electronic Public Relations (website development, electronic publishing, social media)
  4. Print & Design
  5. Television & Radio
  6. Political Economy of Public Communication
  7. Society & Representation
  8. Business Environment (Presentation, Finance and Law)
  9. Community Research and Action
  10. The Marketing Environment
  11. Public Affairs & Lobbying
  12. Strategy & Corporate Environment
  13. Research Methodology
  14. Dissertation

Admission Requirements

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor\xe2\x80\x99s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • Entry is confined to holders of an honours bachelor degree (2.2 grade or higher).
  • Prospective candidates should complete an application form for this course either on-line or by post from the Postgraduate Admissions Office at DIT. Qualified applicants may be invited for interview in late May-early June. Selection is based on the candidates understanding of and motivation for a career in public relations. Those completing their primary degree this year may be offered a place subject to attaining a 2:2 honours degree. ntry is confined to holders of an honours bachelor degree (2.2 grade or higher).

Prospective candidates should complete an application form for this course either on-line or by post from the Postgraduate Admissions Office at DIT. Qualified applicants may be invited for interview in late May-early June. Selection is based on the candidates understanding of and motivation for a career in public relations. Those completing their primary degree this year may be offered a place subject to attaining a 2:2 honours degree.ntry is confined to holders of an honours bachelor degree (2.2 grade or higher).
Prospective candidates should complete an application form for this course either on-line or by post from the Postgraduate Admissions Office at DIT. Qualified applicants may be invited for interview in late May-early June. Selection is based on the candidates understanding of and motivation for a career in public relations. Those completing their primary degree this year may be offered a place subject to attaining a 2:2 honours degree.

English Proficiency: IELTS 6 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 8,150 (Tuition (Year)) — EU/EEA students

Tuition fees: EUR 8,150 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6

Financial Aid & Scholarships

Contact Dublin Institute Of Technology directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Dublin Institute of Technology

Dublin Institute of Technology logo

Dublin Institute of Technology

Tallaght, Ireland

Dublin Institute of Technology is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...

University Profile
  • Application Deadline May, 2027
  • Start Date Sep, 2026
  • Language English
  • Duration 12 months