Advertising and Public Relations Management
De Montfort UniversityProgram Overview
The Advertising and Public Relations Management at De Montfort University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Advertising and Public Relations Management programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 12,200 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
- Location: Leicester, United Kingdom
Career Opportunities
Graduates of the Advertising and Public Relations Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing Theory and Practice - an introduction to the key areas of marketing, building the foundation for further study this module is for students who have not studied marketing before.
- Managing Advertising and Communications - provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
- Marketing Research in Practice - shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information.
- Brand PR - focuses on the use of Marketing PR at brand level. It concentrates on the use of PR techniques to build and promote brands. You will develop a critical understanding of Marketing and PR theories and practice and examine how they integrate with other promotional techniques.
- Research Methods for Marketers develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project.
- Consumer Culture and Behaviour
- Creative Brand Strategy
- Direct and Digital Marketing
- Strategic e-marketing
- The Social and Sustainable Face of Marketing
Admission Requirements
Academic Requirements
You should hold a good Honours degree or overseas equivalent in any subject.
Applications from mature students with significant business experience will be considered on an individual basis.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 12,200 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 12,200 (Tuition (Year)) — International students; GBP 7,000 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact De Montfort University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About De Montfort University
De Montfort University
Leicester, United Kingdom
Visit the university profile page to learn more about this institution.
University Profile- Language English
- Duration 12 months
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