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Master of Business Administration - Marketing and Sales logo
WU (Vienna University of Economics and Business) logo

Master of Business Administration - Marketing and Sales

WU (Vienna University of Economics and Business)
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Tuition EUR 28,000 (Tuition (Full programme)) — International students; EUR 28,000 (Tuition (Full programme)) — EU/EEA students
Degree MBA
Duration 18 months
Deadline 2030-06-18
Delivery Online
Location Vienna, Austria
Language English

Program Overview

The Master of Business Administration - Marketing and Sales at WU (Vienna University of Economics and Business) is a MBA programme in Business & Management over 18 months, delivered Online. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Master of Business Administration - Marketing and Sales programme are well-prepared for careers in academia, industry, government, and the private sector across Austria and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 18 months
  2. Language of instruction: English
  3. Study mode: Online
  4. Tuition: EUR 28,000 (Tuition (Full programme)) — International students; EUR 28,000 (Tuition (Full programme)) — EU/EEA students
  5. Location: Vienna, Austria

Career Opportunities

Graduates of the Master of Business Administration - Marketing and Sales programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Specialization Marketing & SalesBrands & CommunicationMarketing FinancialsCustomer RelationsDistribution Channel ManagementPersonal Selling PerformanceMarketing & Sales Lab
  2. Brands & Communication
  3. Marketing Financials
  4. Customer Relations
  5. Distribution Channel Management
  6. Personal Selling Performance
  7. Marketing & Sales Lab
  8. Writing a scientific paper
  9. Marketing and/or sale executives\xa0for whom an MBA is\xa0the next step\xa0in deepening and updating their knowledge.
  10. Successful\xa0managers\xa0who see their future in marketing or sales and therefore seek the necessary expertise.
  11. Entrepreneurs\xa0who want state-of-the-art marketing and sales know-how to better promote their business.

Admission Requirements

Academic Requirements

Student criteria

We carefully select all participants considering cultural and academic background, skills and work experience including:

  • a solid career progression
  • management and leadership skills
  • an ability to commit to a challenging program
  • interpersonal and communication skills
  • ambition and drive

Application requirements

Applicants must meet the following requirements:

  • Undergraduate degree (equivalent to a bachelor\xc2\x92s degree or higher)
  • Minimum of 3 years of relevant work experience
  • Proficiency in written and spoken English

Students are expected to be familiar with MS Office software and should possess administrator rights for their laptop computers.

Tuition & Financial Information

Tuition Fee

EUR 28,000 (Tuition (Full programme)) — International students; EUR 28,000 (Tuition (Full programme)) — EU/EEA students

Tuition fees: EUR 28,000 (Tuition (Full programme)) — International students; EUR 28,000 (Tuition (Full programme)) — EU/EEA students

Financial Aid & Scholarships

Contact WU (Vienna University of Economics and Business) directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About WU (Vienna University of Economics and Business)

WU (Vienna University of Economics and Business) logo

WU (Vienna University of Economics and Business)

Vienna, Austria

Visit the university profile page to learn more about this institution.

University Profile
Application Information
  • Application Deadline 2030-06-18
  • Start Date 2018-10-16
  • Language English
  • Duration 18 months
Apply Now
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