Program Overview
The Master of Business Administration with Emphasis in Marketing at Webster Vienna Private University is a MBA programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Master of Business Administration with Emphasis in Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Austria and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: EUR 16,200 (Tuition (Year)) — International students; EUR 16,200 (Tuition (Year)) — EU/EEA students
- Location: Vienna, Austria
Career Opportunities
Graduates of the Master of Business Administration with Emphasis in Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- MRKT 5920 Marketing Channel Management (3 hours)
- MRKT 5940 Promotional Management (3 hours)
- MRKT 5960 Marketing Management (3 hours)
- MRKT 5970 Marketing Research (3 hours)
- MRKT 5980 International Marketing (3 hours)
- MRKT 6000 Integrated Studies in Marketing (3 hours)
Admission Requirements
Academic Requirements
Applicants considered for admission to graduate studies at Webster University must hold an earned baccalaureate degree from an accredited educational institution recognized by Webster University, and meet all program admission standards. Applicants who have a completed baccalaureate degree must also satisfy any program requirements or requisites, including a minimum cumulative Grade Point Average (GPA).
Official TOEFL, IELTS, Cambridge Advanced Certificate: Test of English as a Foreign Language (TOEFL, IELTS, or Cambridge Advanced Certificate) scores are required prior to admission. All applicants who are not native English speakers from the United States, Great Britain, Ireland, New Zealand or Australia are required to submit official scores from one of our above-mentioned English Proficiency exams.
The TOEFL is a multiple-choice test administered by Educational Testing Services (ETS) that assesses grammar, vocabulary, reading, and listening comprehension. Only score reports received directly from ETS are considered official. For more information on the TOEFL, including how to register, visit www.toefl.org.
Use the following institutional codes for Webster University Vienna when requesting official score reports: 0547
Please refer to the following chart for information about minimum required scores.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 16,200 (Tuition (Year)) — International students; EUR 16,200 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 16,200 (Tuition (Year)) — International students; EUR 16,200 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6
Financial Aid & Scholarships
Contact Webster Vienna Private University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Webster Vienna Private University
Webster Vienna Private University
Vienna, Austria
Webster Vienna Private University is a private American university in Vienna, Austria. While affiliated to the Webster University in St. Louis, USA, it remains a distinct and separate institution.
University Profile- Application Deadline March 31, 2025
- Start Date 2017-10-01
- Language English
- Duration 24 months
- Credits 60
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