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Tuition EUR 726 (Tuition (Semester)) — International students; EUR 363 (Tuition (Semester)) — EU/EEA students
Degree MSc
Duration 24 months
Deadline September 1, 2024
Delivery On-campus
Location Vienna, Austria
Language English

Program Overview

The Marketing at WU (Vienna University of Economics and Business) is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Austria and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 7
  5. Tuition: EUR 726 (Tuition (Semester)) — International students; EUR 363 (Tuition (Semester)) — EU/EEA students
  6. Location: Vienna, Austria

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. The Role of Marketing in a Knowledge-Based Society
  2. Customer-Centric Management
  3. Marketing Research Design and Analysis
  4. Global Marketing Strategy
  5. Consumer and Buyer Behavior
  6. Presenting or Negotiating in a Foreign Language
  7. Marketing Communications
  8. New Products Development and Brand Management
  9. Marketing Engineering and Marketing Model
  10. Marketing Metrics and Performance Measurement
  11. Personal Skills
  12. Advanced Marketing Research Methods
  13. Electives (choice of four)Retail and Sales ManagementService Marketing and Customer Relationship ManagementAdvanced Topics in Marketing ManagementInternational Marketing ManagementAdvanced Topics in Marketing Communication and Consumer BehaviorMarketing Project ManagementInteractive Marketing and Social Media
  14. Retail and Sales Management
  15. Service Marketing and Customer Relationship Management
  16. Advanced Topics in Marketing Management
  17. International Marketing Management
  18. Advanced Topics in Marketing Communication and Consumer Behavior
  19. Marketing Project Management
  20. Interactive Marketing and Social Media
  21. Marketing and Society Interface
  22. Marketing Study Project
  23. Master Thesis

Admission Requirements

Academic Requirements

Relevant Bachelor\'s program:

Completion of or enrollment in a relevant Bachelor\'s program or other equivalent degree program at a recognized Austrian or foreign post-secondary institution. To be considered relevant, the completed program has to meet the following criteria:

  • The program comprises at least 180 ECTS credits. 180 ECTS credits correspond to three academic years.

  • 45 ECTS credits have to be earned by passing exams in the field of business administration.

English Proficiency: IELTS 7 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 726 (Tuition (Semester)) — International students; EUR 363 (Tuition (Semester)) — EU/EEA students

Tuition fees: EUR 726 (Tuition (Semester)) — International students; EUR 363 (Tuition (Semester)) — EU/EEA students

IELTS requirement: 7

Financial Aid & Scholarships

Contact WU (Vienna University of Economics and Business) directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About WU (Vienna University of Economics and Business)

WU (Vienna University of Economics and Business) logo

WU (Vienna University of Economics and Business)

Vienna, Austria

Visit the university profile page to learn more about this institution.

University Profile
Application Information
  • Application Deadline September 1, 2024
  • Start Date 2017-10-01
  • Language English
  • Duration 24 months
  • Credits 180
Apply Now
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