Program Overview
The Marketing at University of Denver is a MSc programme in Business & Management over 15 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 15 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: USD 1,258 (Tuition (Credit)) — International students; USD 1,258 (Tuition (Credit)) — National students
- Location: Denver, United States, United States
Career Opportunities
Graduates of the Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- The Essence of Enterprise
- Ethics for the 21st-Century Professional
- Marketing Concepts
- Concepts of Buyer Behavior
- Marketing Metrics
- Marketing Research
- Product and Service Innovation
- Marketing Planning
- Pricing Strategy
- Introduction to Customer Experience Management
- Advanced CEM Integration
- Global Transportation Systems
- Marketing Channels & Logistics
- Strategic Sourcing
- Global Supply Chain Management
- International Marketing
- Sports and Entertainment Marketing
- Current Marketing Perspectives
- International Consumer Behavior
- Professional Development
- Introduction to Digital Marketing
- Mobile Marketing
- Search Engine Marketing: Google Analytics & AdWorks
- Social Media Marketing
- Global Integrated Marketing Communications
- Integrated Marketing Communication
- Brand Management
- IMC Campaign
- Advanced Marketing Strategy
- Marketing Internship
Admission Requirements
Academic Requirements
- Four rounds of admission deadlines for fall entry.
- $100 non-refundable
- Required. Applicants who wish to be considered for merit-based scholarships or graduate assistantships are encouraged to take the GMAT. To have your GMAT or GRE scores reported to Daniels, please use the following codes: GMAT code is MZR-GT-65 and the GRE code is 4842.
- If accepted into the program, a $500 deposit is due to reserve your seat. This deposit is non-refundable and is credited toward your first tuition payment.
Tuition & Financial Information
Tuition Fee
USD 1,258 (Tuition (Credit)) — International students; USD 1,258 (Tuition (Credit)) — National students
Tuition fees: USD 1,258 (Tuition (Credit)) — International students; USD 1,258 (Tuition (Credit)) — National students
Financial Aid & Scholarships
Contact University of Denver directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Denver
University of Denver
Denver, United States
private university in the Rocky Mountain Region of the United States
University Profile- Language English
- Duration 15 months
