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Business (Concentration in BrandingCommunications Strategy) logo
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Business (Concentration in BrandingCommunications Strategy)

Virginia Commonwealth University
Information last verified July 2026
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Tuition EUR 13,157 (Tuition (Semester)) — International students; EUR 6,816 (Tuition (Semester)) — National students
Degree MSc
Duration 24 months
Delivery On-campus
Location Richmond, United States
Language English

Program Overview

The Business (Concentration in BrandingCommunications Strategy) at Virginia Commonwealth University is a MSc programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Business (Concentration in BrandingCommunications Strategy) programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 24 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: EUR 13,157 (Tuition (Semester)) — International students; EUR 6,816 (Tuition (Semester)) — National students
  6. Location: Fairfax, United States, United States

Career Opportunities

Graduates of the Business (Concentration in BrandingCommunications Strategy) programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Creative Thinking
  2. Brand Experiences
  3. The Business of Branding
  4. Introduction to Strategic Planning
  5. Strategy and Design
  6. Comms Planning and UX
  7. Visual Storytelling and Design for Strategists
  8. Strategic Thinking
  9. Creating Gravitational Pull
  10. Cultural Impact: Advanced Account Planning
  11. Insights and Implications: Applied Strategic Planning
  12. Brand Analytics
  13. Creative Fusion

Admission Requirements

Academic Requirements

You need the following GMAT score:

Required score: 540

The GMAT is specifically designed for admission to business or management schools, and is meant to test how prepared you are for a business degree programme

    \n
  • Personal\nstatement.
    • \n
  • Academic\ndocumentation. All applicants must present grades (marks) that reflect\nsuperior ability and serious effort.
    • \n
  • If\nyou are transferring from a university-level institution within the U.S.,\nyou must apply online and submit your secondary school records\nas well as university transcripts. Admission will be based on your U.S.\nrecords only if you have completed more than one year of full-time study.
    • \n
  • Proof\nof English proficiency. Applicants for graduate admission must provide\nevidence of proficiency in the English language prior to admission and/or\nfull-time enrollment in the university.
    • \n
  • Foreign\ntranscripts.
    • \n

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 13,157 (Tuition (Semester)) — International students; EUR 6,816 (Tuition (Semester)) — National students

Tuition fees: EUR 13,157 (Tuition (Semester)) — International students; EUR 6,816 (Tuition (Semester)) — National students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact Virginia Commonwealth University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Virginia Commonwealth University

Virginia Commonwealth University logo

Virginia Commonwealth University

Richmond, United States

public research university in Richmond, Virginia, United States

University Profile
Application Information
  • Language English
  • Duration 24 months
Apply Now
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