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Business (Concentration in BrandingCreative Brand Management) logo
Virginia Commonwealth University logo

Business (Concentration in BrandingCreative Brand Management)

Virginia Commonwealth University
Information last verified July 2026
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Degree MSc
Deadline Apr, 2027
Delivery On-campus
Location Richmond, United States
Language English

Program Overview

The Business (Concentration in BrandingCreative Brand Management) at Virginia Commonwealth University is a MSc programme in Business & Management, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Business (Concentration in BrandingCreative Brand Management) programme are well-prepared for careers in academia, industry, government, and the private sector across United States and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Language of instruction: English
  2. Study mode: On-campus
  3. Location: Fairfax, United States, United States

Career Opportunities

Graduates of the Business (Concentration in BrandingCreative Brand Management) programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Creative Thinking
  2. Brand Experiences
  3. The Business of Branding
  4. Accounting for Communication Professionals
  5. Brand Design for Brand Managers
  6. Strategic Thinking
  7. Foundations of Brand Management
  8. Brand Analytics
  9. Research Methodologies
  10. Team Building and Leadership for Brand Managers
  11. Applied Brand Management
  12. Advanced Brand Management
  13. Supervised Business Study

Admission Requirements

Academic Requirements

You need the following GMAT score:

Required score: 540

The GMAT is specifically designed for admission to business or management schools, and is meant to test how prepared you are for a business degree programme

  • Application to graduate study, including the Application for Virginia in-state tuition
  • Personal statement submitted with the online application
  • $65 application fee
  • Three reference letters should be submitted through the online application
  • Transcripts from each institution you attended are required to be submitted

Tuition & Financial Information

Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.

Application Deadline

Apr, 2027

About Virginia Commonwealth University

Virginia Commonwealth University logo

Virginia Commonwealth University

Richmond, United States

public research university in Richmond, Virginia, United States

University Profile
Application Information
  • Application Deadline Apr, 2027
  • Start Date Aug, 2026
  • Language English
Apply Now
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