Program Overview
The Marketing Management at International Business School is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across Austria and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 4,700 (Tuition (Semester)) — International students; EUR 4,700 (Tuition (Semester)) — EU/EEA students
- Location: Budapest, Austria
Career Opportunities
Graduates of the Marketing Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- global economic and managerial issues as they relate to strategic decision making;
- contemporary issues of marketing, including the phenomenon of new media and social media;
- To create an opportunity for students to occupy mid-level marketing management positions in companies and develop international managerial skills.
- To deepen the students\x92 ability to apply, develop and critically appraise current techniques, theories and practices encountered in the marketing environment of local and international firms.
Admission Requirements
Academic Requirements
- Relevant bachelor degree
English Language Requirements
MSc applicants are required to pass IBS\xc2\x92 own English Language Placement Test that consists of a 100 minute test and an Orientation Interview.
If the applicant has a certificate of
- Cambridge Certificate of Proficiency in English (CPE) with a score of 176-184 (with a minimum of 175 in each component)
- International GCSE English as a Second Language with a score of C or higher on extended curriculum
- London University GCE O level Syllabus B in English Language with a score of C or higher
- Pearson Test of English Academic (PTE Academic) with a score of 59-65 (with 4 minimum component scores of 59),
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 4,700 (Tuition (Semester)) — International students; EUR 4,700 (Tuition (Semester)) — EU/EEA students
Tuition fees: EUR 4,700 (Tuition (Semester)) — International students; EUR 4,700 (Tuition (Semester)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact International Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About International Business School
International Business School
Budapest, Hungary
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline 2031-08-18
- Start Date 2018-09-05
- Language English
- Duration 12 months
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