Program Overview
The Marketing and Innovation Management at Edith Cowan University is a Master programme in Business & Management over 24 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing and Innovation Management programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: AUD 22,150 (Tuition (Year)) — International students
- Location: Joondalup, Australia
Career Opportunities
Graduates of the Marketing and Innovation Management programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Managing People and Organisations
- Marketing Leadership
- Fundamentals of Value Creation in Business
- Consumer Behaviour
- Promotional Marketing
- New Product Development
- Marketing Research
Admission Requirements
Academic Requirements
All applicants are required to have a Bachelor degree, with equivalents considered.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
AUD 22,150 (Tuition (Year)) — International students
Tuition fees: AUD 22,150 (Tuition (Year)) — International students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Edith Cowan University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Edith Cowan University
Edith Cowan University
Joondalup, Australia
Edith Cowan University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...
University Profile- Language English
- Duration 24 months
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