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Tuition USD 31,700 (Tuition (Full programme)) — International students; USD 21,398 (Tuition (Full programme)) — National students
Degree MSc
Duration 18 months
Deadline 2017-08-18
Delivery On-campus
Location Kowloon, Hong Kong
Language English

Program Overview

The Marketing Management at The Hong Kong Polytechnic University is a MSc programme in Business & Management over 18 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing Management programme are well-prepared for careers in academia, industry, government, and the private sector across Hong Kong and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 18 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6
  5. Tuition: USD 31,700 (Tuition (Full programme)) — International students; USD 21,398 (Tuition (Full programme)) — National students
  6. Location: Hong Kong, Hong Kong

Career Opportunities

Graduates of the Marketing Management programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Consumer Behaviour
  2. International Management
  3. Introduction to Customer Value
  4. Marketing Management
  5. Brand Management
  6. Business to Business Marketing
  7. E-Commerce
  8. Marketing Management in China
  9. Marketing Strategy
  10. Promotion & Advertising

Admission Requirements

Academic Requirements

  • A\xc2\xa0Bachelor\'s degree or\xc2\xa0equivalent academic/professional qualifications. There is no restriction on previous background - business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable;
  • Priority is given to those with relevant work\xc2\xa0experience.

English Proficiency: IELTS 6 or equivalent.

Tuition & Financial Information

Tuition Fee

USD 31,700 (Tuition (Full programme)) — International students; USD 21,398 (Tuition (Full programme)) — National students

Tuition fees: USD 31,700 (Tuition (Full programme)) — International students; USD 21,398 (Tuition (Full programme)) — National students

IELTS requirement: 6

Financial Aid & Scholarships

Contact The Hong Kong Polytechnic University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About The Hong Kong Polytechnic University

The Hong Kong Polytechnic University logo

The Hong Kong Polytechnic University

Kowloon, Hong Kong

The Hong Kong Polytechnic University is a public university in Hung Hom, Kowloon, Hong Kong. The university is one of the eight government-funded degree-granting tertiary institutions in Hong...

University Profile
Application Information
  • Application Deadline 2017-08-18
  • Start Date 2018-09-03
  • Language English
  • Duration 18 months
Apply Now
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