Program Overview
The Digital and Social Media Marketing at Plymouth University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital and Social Media Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 13,250 (Tuition (Year)) — International students; GBP 7,500 (Tuition (Year)) — EU/EEA students
- Location: Plymouth, United Kingdom
Career Opportunities
Graduates of the Digital and Social Media Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Core modulesMKT704Branding and Marketing CommunicationsSRE712Research Methods for Decision MakingMKT714Social Media PracticeMKT715Relationship Marketing and CRMHRL710ALeadership and Management EssentialsMKT700AMarketing and StrategyMKT713Digital MarketingMKT716Analytics and DatabasesHRL712Corporate Governance and Ethics
- MKT704Branding and Marketing Communications
- SRE712Research Methods for Decision Making
- MKT714Social Media Practice
- MKT715Relationship Marketing and CRM
- HRL710ALeadership and Management Essentials
- MKT700AMarketing and Strategy
- MKT713Digital Marketing
- MKT716Analytics and Databases
- HRL712Corporate Governance and Ethics
Admission Requirements
Academic Requirements
A good honours degree, first or second class, or equivalent, in any discipline.
If English is not your mother tongue 6.5 IELTS with a minimum of 5.5 in any element in a secure English language test.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 13,250 (Tuition (Year)) — International students; GBP 7,500 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 13,250 (Tuition (Year)) — International students; GBP 7,500 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Plymouth University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Plymouth University
Plymouth University
Plymouth, United Kingdom
Visit the university profile page to learn more about this institution.
University Profile- Language English
- Duration 12 months
