Program Overview
The Marketing and Digital Media at ESCP Europe Business School is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing and Digital Media programme are well-prepared for careers in academia, industry, government, and the private sector across China and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- Tuition: EUR 17,500 (Tuition (Year)) — International students; EUR 17,500 (Tuition (Year)) — EU/EEA students
- Location: London, Madrid, China
Career Opportunities
Graduates of the Marketing and Digital Media programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Google (and youtube)
- AirBnB
- Electronic Arts
- The Great Place to Work
- DDM Advertising Agency
- Gyro Communication Agency
- Organge FAB
- Sony
- Startups
- Wide variety of backgrounds: engineering, communications, law, finance, business, etc.
- Average age: 25 years with a first profesional experience and/or international experience.
Admission Requirements
Academic Requirements
Degrees required for eligibility:
- A first or Bachelor degree (Spanish and International students)
- A degree from a \xc2\x93Grande \xc3\x89cole\xc2\x94 (French candidates)
- Other degrees equivalent to the above (please consult us)
An exemption to these requirements can be made in the event that the candidate does not have this type of study but demonstrate to have exceptional qualities and skills. According to the standards set by the "Conf\xc3\xa9rence des Grandes Ecoles" in France, such candidates should not exceed 30% of students admitted each year.
Tuition & Financial Information
Tuition Fee
EUR 17,500 (Tuition (Year)) — International students; EUR 17,500 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 17,500 (Tuition (Year)) — International students; EUR 17,500 (Tuition (Year)) — EU/EEA students
Financial Aid & Scholarships
Contact ESCP Europe Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About ESCP Europe Business School
ESCP Europe Business School
Paris, France
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline 9 Nov 2025
- Start Date 2017-09-30
- Language English
- Duration 12 months
- Credits 180