Program Overview
The Digital Brand Marketing at Glasgow Caledonian University is a MSc programme in Business & Management over 24 months, delivered Online. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Brand Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 24 months
- Language of instruction: English
- Study mode: Online
- English requirement: IELTS 6
- Tuition: GBP 12,600 (Tuition (Year)) — International students; GBP 7,240 (Tuition (Year)) — EU/EEA students
Career Opportunities
Graduates of the Digital Brand Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Digital Branding & Marketing Strategy
- Digital Marketing
- Digital Brand Development
- Principles of Game Design and Gamification
- Data Analytics
- Personal & Professional Development in a Digital Ag
Admission Requirements
Academic Requirements
Minimum Entry Requirements
- All entry requirements listed here represent the requirements for entry to the programme that are normally sought. The Admissions Team may assess additional evidence to assess your eligibility however, depending upon your full academic/employment background.
Standard Entry Requirements
- A minimum of UK 2.2 or equivalent is required.
- You will be considered if you do not satisfy the 2.2 Honours requirement but have successfully completed an INTO Graduate Diploma in Business (e.g. GCU INTO\xc2\x92s Graduate Diploma in English with Business) or equivalent.
- We also consider flexible entry for those with recognised prior learning RPL and credit transfer where you can demonstrate 50% of the credit required at the final level of your award through accredited modules.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 12,600 (Tuition (Year)) — International students; GBP 7,240 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 12,600 (Tuition (Year)) — International students; GBP 7,240 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6
Financial Aid & Scholarships
Contact Glasgow Caledonian University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Glasgow Caledonian University
Glasgow Caledonian University
Glasgow, United Kingdom
Glasgow Caledonian University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...
University Profile- Start Date 2017-09-18
- Language English
- Duration 24 months