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University of Kent logo

Digital Marketing and Analytics

University of Kent
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Degree MSc
Duration 12 months
Deadline 2031-07-18
Delivery On-campus
Location Canterbury, United Kingdom
Language English

Program Overview

The Digital Marketing and Analytics at University of Kent is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Digital Marketing and Analytics programme are well-prepared for careers in academia, industry, government, and the private sector across Belgium and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Location: Chatham, Belgium

Career Opportunities

Graduates of the Digital Marketing and Analytics programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. The Digital Consumer
  2. Digital and Social Media Design
  3. Digital Marketing Data Analytics
  4. Digital Marketing Data Mining and Analytics
  5. Digitial Marketing Report
  6. Digital Marketing Strategy and Planning
  7. Emerging IT Trends for Digital Marketing
  8. Principles of Digital Marketing and Social Media\nMarketing
  9. Social Media Analytics
  10. Web Marketing and Analytics

Admission Requirements

Academic Requirements

Qualification Requirements

Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good second class honours degree.

Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.

Application Deadline

2031-07-18

About University of Kent

University of Kent logo

University of Kent

Canterbury, United Kingdom

University of Kent is a well-established public research university in the United Kingdom, founded in 1965 with main campuses in Canterbury and Medway and specialist centres in Brussels and Paris....

University Profile
Application Information
  • Application Deadline 2031-07-18
  • Start Date 2018-09-17
  • Language English
  • Duration 12 months
Apply Now
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