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The University of Winchester logo

Digital Marketing and Analytics

The University of Winchester
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Tuition GBP 12,750 (Tuition (Year)) — International students; GBP 6,600 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 12 months
Delivery On-campus
Location Winchester, United Kingdong
Language English

Program Overview

The Digital Marketing and Analytics at The University of Winchester is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Digital Marketing and Analytics programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: GBP 12,750 (Tuition (Year)) — International students; GBP 6,600 (Tuition (Year)) — EU/EEA students
  6. Location: Winchester, United Kingdom

Career Opportunities

Graduates of the Digital Marketing and Analytics programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Digital Transformations in Marketing
  2. Consumer Insight
  3. Analysis and Creativity
  4. Web Design and Analytics
  5. Analytical Tools for Digital Data
  6. Marketing Communications
  7. Social Media Marketing and Analytics
  8. Research Methods
  9. Consultancy Project\xa0or
  10. Dissertation

Admission Requirements

Academic Requirements

This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree in a related subject or professional experience in the area of study.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

GBP 12,750 (Tuition (Year)) — International students; GBP 6,600 (Tuition (Year)) — EU/EEA students

Tuition fees: GBP 12,750 (Tuition (Year)) — International students; GBP 6,600 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact The University of Winchester directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About The University of Winchester

The University of Winchester logo

The University of Winchester

Winchester, United Kingdong

The University of Winchester is a public research university based in the city of Winchester, Hampshire, England. The university has origins tracing back to 1840 as a teacher training college, but...

University Profile
Application Information
  • Start Date 2017-09-25
  • Language English
  • Duration 12 months
Apply Now
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