Program Overview
The Digital Marketing and CRM at I\xc3\x89SEG School of Management is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing and CRM programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 15,000 (Tuition (Year)) — International students; EUR 15,000 (Tuition (Year)) — EU/EEA students
- Location: Lille, France
Career Opportunities
Graduates of the Digital Marketing and CRM programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Multi-Channel Strategy
- Brand Communications
- Measuring Market Performance and ROI
- Digital Marketing Strategy
- Social Media Marketing
- Web Analytics
- E-CRM
- Customer Service & Complaint Management
- CRM and Sales
Admission Requirements
Academic Requirements
- This program is for those with an undergraduate degree in business related areas or engineering.
- An English Proficiency Test results are required for those who are not native speakers, or who have not followed an English language taught curriculum for the past two years of their education.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 15,000 (Tuition (Year)) — International students; EUR 15,000 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 15,000 (Tuition (Year)) — International students; EUR 15,000 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact I\xc3\x89SEG School of Management directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About IÉSEG School of Management
IÉSEG School of Management
Lille, France
IÉSEG School of Management is a French grande école, private and graduate business school, established in 1964 in Lille, France. IÉSEG School of Management is a member of the private Université...
University Profile- Application Deadline 2027-05-18
- Start Date 2018-09-01
- Language English
- Duration 12 months