Program Overview
The Digital Marketing at Dublin City University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Ireland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: EUR 13,400 (Tuition (Year)) — International students; EUR 7,955 (Tuition (Year)) — EU/EEA students
- Location: Dublin, Ireland
Career Opportunities
Graduates of the Digital Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Digital Marketing Mechanics & Authorship
- Strategic Thinking & Data Analytics
- Digital Marketing & eBusiness Management
- Marketing Strategies & Metrics
- Digital Advertising & Communications
- Applied Web Design & Development
- Practicum - Applied Research
- Dissertation
Admission Requirements
Academic Requirements
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
- Candidates should hold an Honours degree (2.1) in a Business discipline, or equivalent international qualification. If you have achieved a 2.2 Honours degree in a Business discipline, you may still obtain a place. This will depend on availability of places. You may be invited for interview. Candidates who have not received their degree results by the application closing date may receive conditional offers. Given the applied nature of the programme, consideration will be given in a small number of cases to exceptional applicants who do not meet normal entry criteria.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 13,400 (Tuition (Year)) — International students; EUR 7,955 (Tuition (Year)) — EU/EEA students
Tuition fees: EUR 13,400 (Tuition (Year)) — International students; EUR 7,955 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact Dublin City University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Dublin City University
Dublin City University
Dublin, Ireland
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline Jul, 2027
- Start Date Sep, 2026
- Language English
- Duration 12 months
