Program Overview
The Digital Marketing at Geneva Business School - Geneva Campus is a MBA programme in Business & Management over 18 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Switzerland and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 18 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: EUR 7,640 (Tuition (Semester)) — International students; EUR 7,640 (Tuition (Semester)) — EU/EEA students
- Location: Genève, Switzerland
Career Opportunities
Graduates of the Digital Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Applied Digital Marketing Strategies
- Digital Revolution
- Digital Marketing Channels
- E-commerce: Micro-to Multinationals
- Persuasion & Customer Decision Making
- Conversion Optimisation
Admission Requirements
Academic Requirements
Selection Criteria
\nGBS\xc2\x92s selection process emphasises leadership potential, academic ability, personal qualities and competencies. We are looking for candidates with managerial experience, people skills and a proven academic record.
\nAdmission Requirements
\n- \n
- Bachelor degree or equivalent in a related field (plus 2 years experience). For Executive Master, 5 years experience. \n
- Completed application form with passport photo included. \n
- Photocopy of all academic diplomas or certificates. \n
- Photocopy of your passport. \n
- Payment receipt of the application fee. \n
- Curriculum Vitae (C.V.). \n
- Recommendation letter. \n
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
EUR 7,640 (Tuition (Semester)) — International students; EUR 7,640 (Tuition (Semester)) — EU/EEA students
Tuition fees: EUR 7,640 (Tuition (Semester)) — International students; EUR 7,640 (Tuition (Semester)) — EU/EEA students
IELTS requirement: 6
Financial Aid & Scholarships
Contact Geneva Business School - Geneva Campus directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Geneva Business School - Geneva Campus
Geneva Business School - Geneva Campus
Geneva, Switzerland
Geneva Business School is a private business school offering undergraduate, graduate, MBA and doctoral programs, all taught in English. Its Geneva campus is situated in the heart of Geneva’s...
University Profile- Start Date 2018-02-01
- Language English
- Duration 18 months