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Master of Business Administration - Digital Marketing Strategy logo
Leonard de Vinci Group logo

Master of Business Administration - Digital Marketing Strategy

Leonard de Vinci Group
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Tuition EUR 9,800 (Tuition (Full programme)) — International students; EUR 9,800 (Tuition (Full programme)) — EU/EEA students
Degree MBA
Duration 12 months
Deadline 2007-07-18
Delivery On-campus
Location Paris, France
Language English

Program Overview

The Master of Business Administration - Digital Marketing Strategy at Leonard de Vinci Group is a MBA programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Master of Business Administration - Digital Marketing Strategy programme are well-prepared for careers in academia, industry, government, and the private sector across France and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6
  5. Tuition: EUR 9,800 (Tuition (Full programme)) — International students; EUR 9,800 (Tuition (Full programme)) — EU/EEA students
  6. Location: Courbevoie, France

Career Opportunities

Graduates of the Master of Business Administration - Digital Marketing Strategy programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Upgrading sessions
  2. Website and application project
  3. Data mining for e-commerce & e-merchandising
  4. Digital communiation & social media marketing
  5. Web project management
  6. Creating and managing a web start-up
  7. Web, social media, cross canal marketing
  8. online reputation & crisis management
  9. social media KPI & analytics
  10. Digital advertising
  11. social gaming & gamification
  12. mobile & iot marketing

Admission Requirements

Academic Requirements

To apply for the MBA IN DIGITAL MARKETING STRATEGY the pre-requisites are as follows:

Entry requirements:

    • Applicants must have 120 American credits, or 240 ECTS credits. Yet, applicants with 90 American credits or 180 ECTS credits and 2 years of professional experience can be candidates for the MBA.
    • Students are required to take one of the following exams, and to achieve a score equal to, or above the ones mentioned in the following:
      • TOEIC 700
      • IELTS 6.0
      • TOEFL Internet 62-91
      • TOEFL Computer 177-233
      • TOEFL Paper based 503-577
      • BEC Vantage Level of the exam
      • FCE Level of the exam
      • PTE 51 \xc2\x96 58

Documents to Provide:

    • CV
    • Cover Letter
    • Copies of all diplomas and transcripts including high school diploma
    • ID photos
    • Copy of passport
    • English Test results (IELTS 6.0 or TOEIC 700)
    • Student VISA

English Proficiency: IELTS 6 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 9,800 (Tuition (Full programme)) — International students; EUR 9,800 (Tuition (Full programme)) — EU/EEA students

Tuition fees: EUR 9,800 (Tuition (Full programme)) — International students; EUR 9,800 (Tuition (Full programme)) — EU/EEA students

IELTS requirement: 6

Financial Aid & Scholarships

Contact Leonard de Vinci Group directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Leonard de Vinci Group

Leonard de Vinci Group logo

Leonard de Vinci Group

Paris, France

Visit the university profile page to learn more about this institution.

University Profile
Application Information
  • Application Deadline 2007-07-18
  • Start Date 2018-09-01
  • Language English
  • Duration 12 months
Apply Now
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