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Digital Marketing

Skema Business School
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Tuition EUR 16,500 (Tuition (Year)) — International students; EUR 16,500 (Tuition (Year)) — EU/EEA students
Degree MSc
Duration 18 months
Delivery On-campus
Location Euralille, France
Language English

Program Overview

The Digital Marketing at SKEMA Business School is a MSc programme in Business & Management over 18 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Brazil and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 18 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: EUR 16,500 (Tuition (Year)) — International students; EUR 16,500 (Tuition (Year)) — EU/EEA students
  6. Location: Sophia Antipolis, Brazil

Career Opportunities

Graduates of the Digital Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Digital Marketing & Advertising Strategy
  2. E-Commerce and E-CRM
  3. Optional: On-Line communication & Web-site Conception
  4. Web Design Tools and Techniques
  5. Social Network & Community Management
  6. Digital Marketing & Communication Consulting
  7. Corporate Design and Web Site Management
  8. Advanced Digital Marketing & Communication Consulting
  9. Google Adwords & Analytics
  10. Elective Advanced Graphic Design & Google Analytics or other elective course
  11. Elective course: Corporate communication
  12. Project Management Fundamentals (PMI)
  13. Project Management and Innovation
  14. Managing Across Borders and Cultures
  15. Project Management Consulting I
  16. Project Management Consulting II
  17. Practice of Project Management with MS Project
  18. Advanced Project Management
  19. Sustainable Project Management and Development
  20. Web Project Management Consulting II
  21. Elective course: CAPM
  22. Quality Project Management
  23. Advanced Strategy
  24. Globalisation
  25. Optional: Advanced Research Methods & Critical Thinking
  26. Personal Development
  27. Dissertation

Admission Requirements

Academic Requirements

Requirements - MSc:
  • A four-year degree or equivalent (or, in some cases: a three-year degree plus substantial professional experience; or for UK applicants only: a three-year bachelor\'s degree with honours).
  • A good score in one of the following English language tests: TOEFL (580 institutional testing programme / 237 computer-based test and 92 internet-based test), TOEIC (830), ELS (112), IELTS (6.5) or equivalent. MSc Global Luxury Management\'s calendar info, visa info and language test requirements here. Note: no English language test score is required for students who have a degree from an English-speaking university.
  • A GMAT or GRE score will be to the candidate\xc2\x92s advantage.
Requirements - Two-Year MSc:
  • Have a three-year bachelor\xc2\x92s degree or equivalent
  • A score report attesting a sufficient level of English (TOEFL 560, TOEIC 800, IELTS 6, ELS 110 or equivalent)*
    Note: no English language test score is required for students who have a degree from an English-speaking university.
  • GMAT or GRE score will be to the candidate\xc2\x92s advantage

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 16,500 (Tuition (Year)) — International students; EUR 16,500 (Tuition (Year)) — EU/EEA students

Tuition fees: EUR 16,500 (Tuition (Year)) — International students; EUR 16,500 (Tuition (Year)) — EU/EEA students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact SKEMA Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About Skema Business School

Skema Business School logo

Skema Business School

Euralille, France

Skema Business School is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields. The...

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Application Information
  • Language English
  • Duration 18 months
Apply Now
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