Program Overview
The Digital Marketing at University of Southampton is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 16,950 (Tuition (Year)) — International students; GBP 10,950 (Tuition (Year)) — EU/EEA students
- Location: Southampton, United Kingdom
Career Opportunities
Graduates of the Digital Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Marketing in the 21st Century
- Marketing Communications and Media Management
- Building Customer Insight
- Retailing in the Digital Age
- Web Applications
- Web Analytics
- Designing and Managing Research Projects
- Advanced Digital Communications
- Design Thinking in Marketing
Admission Requirements
Academic Requirements
Bachelors degree
2:1 classification UK bachelors degree or equivalent.
Acceptable subjects:
A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science, and Sociology
Required module areas:
Business, Management, or Marketing
Excluded subjects:
English translation, Art/Performing Art, Vocational Studies
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 16,950 (Tuition (Year)) — International students; GBP 10,950 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 16,950 (Tuition (Year)) — International students; GBP 10,950 (Tuition (Year)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact University of Southampton directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About University of Southampton
University of Southampton
Moffat, United Kingdom
University of Southampton is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....
University Profile- Application Deadline 2 September 2026
- Start Date 2017-09-29
- Language English
- Duration 12 months