Program Overview
The MSc in Marketing and Creativity at ESCP Europe Business School is a MSc programme in Business & Management over 18 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the MSc in Marketing and Creativity programme are well-prepared for careers in academia, industry, government, and the private sector across China and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 18 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 7
- Tuition: GBP 18,900 (Tuition (Year)) — International students; GBP 18,900 (Tuition (Year)) — EU/EEA students
- Location: Paris, London, China
Career Opportunities
Graduates of the MSc in Marketing and Creativity programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Introduction to Creativity Marketing
- The Art and Science of Creativity
- Understanding the Marketplace
- Consumers and Consumer Value
- Managing for Social Impact (all terms)
- Branding and the Creation of Value
- Creative Analytics
- Digital Marketing and Social Media
- Financial Skills for Marketers
- Integrated Marketing Communications
- Managing for Social Impact (all terms)
- Entrepreneurship
- Global Issues in Marketing
- Value Creation Through Product & Sales Management
- Creativity in Managing Upstream Markets
- Managing for Social Impact (all terms)
- Strategies of Innovation
- Creative Branding
- Managing for Social Impact (all terms)
- Company Consultancy Project
- Creativity Industries Seminars
- Creativity Workshop
- Guest Speakers from Industries
- Careers Advice & Workshops
- Presentation Skills Training
- Alumni Network Introduction
- Coding Bootcamp
- French language lessons (optional)
Admission Requirements
Academic Requirements
The programme is aimed at postgraduates holding a Bachelor degree from any discipline.*
A minimum of 18 months of relevant working experience is also required in customer-related activities such as marketing, sales, retail services or in the creative industries. This can include a combination of permanent positions, internships, voluntary work and part-time jobs, which will be considered cumulatively towards the working experience requirement, as long as they are relevant to the programme.
Admitted candidates usually have a collective work experience ranging from 18 months to five years.
When selecting our students, our juries focus particularly on applicants who exhibit a strong motivation not only for marketing, but for the particular approach and content of the Msc in Marketing & Creativity programme. Participants on the programme are generally aged between 22 and 29.
When completing your application, it is important to highlight all of your positions, including any internships, and clearly indicate the following:
- Start and end dates
- Part-time or full-time positions
- Type of organisation (e.g. professional industry/voluntary sector/university society)
Use this section of your application form to describe your working experience in detail, outlining your main tasks and responsibilities, achievements, the problems you faced, etc. This part of the application is an opportunity for you to show your suitability to join the programme and is likely to form the basis of the questions you will face in the final interview stage if you are selected.
- We require the following minimum scores on the tests: TOEFL written test: 600; TOEFL IBT: 100; TOEFL computer-based:250; IELTS: 7.\xc2\xa0Candidates without language qualification certificates can be tested at our campus on the same day as the interview.
*A Master 1 is required for French students.
English Proficiency: IELTS 7 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 18,900 (Tuition (Year)) — International students; GBP 18,900 (Tuition (Year)) — EU/EEA students
Tuition fees: GBP 18,900 (Tuition (Year)) — International students; GBP 18,900 (Tuition (Year)) — EU/EEA students
IELTS requirement: 7
Financial Aid & Scholarships
Contact ESCP Europe Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About ESCP Europe Business School
ESCP Europe Business School
Paris, France
Visit the university profile page to learn more about this institution.
University Profile- Application Deadline 2024-11-17
- Start Date 2018-01-01
- Language English
- Duration 18 months
- Credits 180
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