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Tuition EUR 849 (Tuition (Credit)) — International students; EUR 686 (Tuition (Credit)) — National students
Degree MSc
Duration 12 months
Deadline 2030-04-18
Delivery On-campus
Location 九龍 Kowloon, Hong Kong
Language English

Program Overview

The Marketing at City University of Hong Kong is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across Hong Kong and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 12 months
  2. Language of instruction: English
  3. Study mode: On-campus
  4. English requirement: IELTS 6.5
  5. Tuition: EUR 849 (Tuition (Credit)) — International students; EUR 686 (Tuition (Credit)) — National students
  6. Location: Kowloon, Hong Kong

Career Opportunities

Graduates of the Marketing programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Marketing Strategy and Planning
  2. Consumer / Buyer Behaviour
  3. Applied Marketing Research
  4. Brand Marketing: A Chinese Cultural Perspective
  5. Database Marketing: Models and Analysis
  6. Marketing Engineering
  7. Marketing Practicum: Skills & Projects
  8. Strategic Retail Management
  9. Chinese Culture and Marketing
  10. Financial Services Marketing
  11. Global Marketing

Admission Requirements

Academic Requirements

Applicants must:

  • hold a recognized bachelor\'s degree, or equivalent.
  • preferably possess over 2 years of working experience in business.
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is NOT English should also fulfill the following minimum English proficiency requirement:
  • a TOEFL score of 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test); or
  • an overall band score of 6.5 in International English Language Testing System (IELTS); or
  • Score 450 in the new College English Test (CET6) of Mainland China or a pass in the old CET-6 test;
  • other equivalent qualifications

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Tuition Fee

EUR 849 (Tuition (Credit)) — International students; EUR 686 (Tuition (Credit)) — National students

Tuition fees: EUR 849 (Tuition (Credit)) — International students; EUR 686 (Tuition (Credit)) — National students

IELTS requirement: 6.5

Financial Aid & Scholarships

Contact City University of Hong Kong directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.

About City University of Hong Kong

City University of Hong Kong logo

City University of Hong Kong

九龍 Kowloon, Hong Kong

City University of Hong Kong is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen fields....

University Profile
Application Information
  • Application Deadline 2030-04-18
  • Start Date 2018-11-01
  • Language English
  • Duration 12 months
Apply Now
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