Program Overview
The Marketing and Communications at Rome Business School is a Master programme in Business & Management taught in English, Italian over 12 months, delivered Hybrid. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Marketing and Communications programme are well-prepared for careers in academia, industry, government, and the private sector across Italy and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English, Italian
- Study mode: Hybrid
- Tuition: EUR 12,000 (Tuition (Year)) — International students; EUR 12,000 (Tuition (Year)) — National students
- Location: Roma, Italy
Career Opportunities
Graduates of the Marketing and Communications programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Six months of\xa0lectures
- Six months dedicated to\xa0international internships\xa0and\xa0project work
- Visits\xa0at international companies and organisations
- Two international Study tours, to Paris and Barcelona
- Integrative\xa0cultural programme
- Seminars\xa0and\xa0events
- Understanding the Marketplace and Consumers
- Designing a Customer-Driven Marketing Mix
- Communication and Promotion
- Online Marketing
- Competing on an international scale
- Company tours, to get to know managerial systems and players from the inside
- Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
- International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.
- Training in interdisciplinary competencies
Admission Requirements
Academic Requirements
- All applicants\xc2\xa0must have a three-year degree (or be near completion). Those with relevant professional qualifications or extensive professional experience will also be considered.
- Applicants for English-taught Masters\xc2\xa0must demonstrate English language proficiency.
- For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a\xc2\xa0maximum of 15 attendees.
Tuition & Financial Information
Tuition Fee
EUR 12,000 (Tuition (Year)) — International students; EUR 12,000 (Tuition (Year)) — National students
Tuition fees: EUR 12,000 (Tuition (Year)) — International students; EUR 12,000 (Tuition (Year)) — National students
Financial Aid & Scholarships
Contact Rome Business School directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Rome Business School
Rome Business School
Rome, Italy
Rome Business School (RBS) is an international business school based in Rome, Italy, offering a wide range of master's degrees, MBA programmes, executive education and — more recently — bachelor's...
University Profile- Start Date 2018-03-01
- Language English, Italian
- Duration 12 months