Program Overview
The Digital Marketing at Liverpool John Moores University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6
- Tuition: GBP 11,330 (Tuition (Year)) — International students; GBP 5,750 (Tuition (Year)) — National students
- Location: Liverpool, United Kingdom
Career Opportunities
Graduates of the Digital Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Digital Marketing in Context
- Digital Marketing (current and emerging technologies)
- Marketing, Consumer and Business Insights
- Digital Marketing Strategy and Planning
- Digital Marketing Campaign Management
- Research Methods for Digital Marketing
- Dissertation
Admission Requirements
Academic Requirements
Entry requirements (Home)
You should have or expect to gain a good second class honours degree. Honours degrees in Marketing, PR, Business, Computing and Media would be useful, however a degree in any relevant discipline will be accepted.
Non-UK applicants will be considered in line with normal entry requirements, and will also be expected to have demonstrated competence in English language equivalent to a minimum of IELTS 6.0 (minimum score of 5.5 in each individual component). If you have studied and successfully achieved a UK degree or degree from a majority English speaking country within 24 months of the start of the MSc are exempt from this requirement.
Entry requirements (International)LJMU welcomes applications from international students. In addition to normal entry requirements, you will be expected to demonstrate a very good level of English language competence, for example an IELTS score of 6.0-6.5 or equivalent. Please note: specific courses may require higher levels of English language competence. If you have applied to study a full-time taught Masters, MRes, MPhil or PhD at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate. It can take four to six weeks to receive an ATAS certificate, so please make sure you apply as early as possible.
English Proficiency: IELTS 6 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 11,330 (Tuition (Year)) — International students; GBP 5,750 (Tuition (Year)) — National students
Tuition fees: GBP 11,330 (Tuition (Year)) — International students; GBP 5,750 (Tuition (Year)) — National students
IELTS requirement: 6
Financial Aid & Scholarships
Contact Liverpool John Moores University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About Liverpool John Moores University
Liverpool John Moores University
Liverpool, United Kingdom
Liverpool John Moores University is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...
University Profile- Start Date 2017-09-26
- Language English
- Duration 12 months