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Master of Business Administration - Digital Marketing Analytics logo
University of Southern Queensland logo

Master of Business Administration - Digital Marketing Analytics

University of Southern Queensland
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Degree MBAD
Duration 18 months
Delivery Hybrid
Location Darling Heights, Australia
Language English

Program Overview

The Master of Business Administration - Digital Marketing Analytics at University of Southern Queensland is a MBAD programme in Business & Management over 18 months, delivered Hybrid. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.

Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.

Graduates of the Master of Business Administration - Digital Marketing Analytics programme are well-prepared for careers in academia, industry, government, and the private sector across Australia and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.

Key Program Features

  1. Duration: 18 months
  2. Language of instruction: English
  3. Study mode: Hybrid
  4. English requirement: IELTS 6.5
  5. Location: Toowoomba, Springfield Central, Australia

Career Opportunities

Graduates of the Master of Business Administration - Digital Marketing Analytics programme are prepared for diverse careers in business & management:

  1. Business Analyst
  2. Management Consultant
  3. Product Manager
  4. Strategy Analyst
  5. Operations Manager
  6. Entrepreneur

Program Curriculum

Course Structure

  1. Accounting and Financial Management
  2. Economics for Managers
  3. Managing Organisational Behaviour
  4. Marketing Management
  5. Global Information Systems Strategy
  6. Applied Business Research and Ethics
  7. Project-Based Management
  8. Leading Organisational Change
  9. Digital Enterprise
  10. Big Data Visualisation
  11. Digital Marketing
  12. Strategic Management

Admission Requirements

Academic Requirements

To be eligible for admission, applicants must satisfy the following requirements:

  • Completion of an Australian university Bachelor degree in the area of business and a minimum of two years\xc2\x92 professional work experience, or equivalent.

English Proficiency: IELTS 6.5 or equivalent.

Tuition & Financial Information

Detailed tuition information is not available. Please contact the university for the most current tuition and fee information.

Application Deadline

Please contact the university for application deadline information.

About University of Southern Queensland

University of Southern Queensland logo

University of Southern Queensland

Darling Heights, Australia

University of Southern Queensland is a distinguished institution of higher education committed to academic excellence, innovative research, and preparing students for leadership in their chosen...

University Profile
Application Information
  • Start Date 2017-11-13
  • Language English
  • Duration 18 months
Apply Now
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