Program Overview
The Strategic and Digital Marketing at De Montfort University is a MSc programme in Business & Management over 12 months, delivered On-campus. This programme equips graduates with advanced knowledge and practical skills for professional and academic careers in the field.
Students gain a rigorous grounding in both the theoretical foundations and applied dimensions of business & management. The programme combines coursework, research components, and practical projects that develop critical thinking, problem-solving, and specialist expertise relevant to industry and research needs.
Graduates of the Strategic and Digital Marketing programme are well-prepared for careers in academia, industry, government, and the private sector across United Kingdom and internationally. The programme provides an internationally recognised qualification within the Bologna higher education framework.
Key Program Features
- Duration: 12 months
- Language of instruction: English
- Study mode: On-campus
- English requirement: IELTS 6.5
- Tuition: GBP 12,200 (Tuition (Full programme)) — International students; GBP 7,000 (Tuition (Full programme)) — EU/EEA students
- Location: Leicester, United Kingdom
Career Opportunities
Graduates of the Strategic and Digital Marketing programme are prepared for diverse careers in business & management:
- Business Analyst
- Management Consultant
- Product Manager
- Strategy Analyst
- Operations Manager
- Entrepreneur
Program Curriculum
Course Structure
- Managing Advertising and Communications - provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
- Marketing Research in Practice - shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information.
- Research Methods for Marketers \x96 develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project
- Strategic E-Marketing \x96 focuses on the impact of emerged and emerging technologies on marketing theory and practice. The module encourages critical thinking and understanding of e-Marketing theoretical developments, concepts and frameworks.
- Managing Complexity, Uncertainty and Conflict
- Customer Relationship Management
- Direct and Digital Marketing
- The Social and Sustainable Face of Marketing
- Creative Brand Strategy
Admission Requirements
Academic Requirements
Entry Requirements
- You should have a good Honours degree, or overseas equivalent, in marketing or in business or management with substantial marketing content.
- Applications from mature students without the formal academic qualifications but with significant marketing management experience will be considered on an individual basis.
- Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme. This gives 60 credits exemptions from the taught modules on the MSc.
English Language requirements
- If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required.
- English language tuition is available at DMU both before and during the course, if required.
English Proficiency: IELTS 6.5 or equivalent.
Tuition & Financial Information
Tuition Fee
GBP 12,200 (Tuition (Full programme)) — International students; GBP 7,000 (Tuition (Full programme)) — EU/EEA students
Tuition fees: GBP 12,200 (Tuition (Full programme)) — International students; GBP 7,000 (Tuition (Full programme)) — EU/EEA students
IELTS requirement: 6.5
Financial Aid & Scholarships
Contact De Montfort University directly for scholarship, grant, and financial aid information for this programme. Many European universities offer merit-based and need-based funding for international and domestic students.
About De Montfort University
De Montfort University
Leicester, England
De Montfort University Leicester (DMU) is a public university in the city of Leicester, England. It was established in accordance with the Further and Higher Education Act in 1992 as a degree...
University Profile- Language English
- Duration 12 months